Foodline.com, the country’s leading provider of diner information and reservation management technology for the restaurant industry, today announced a strategic partnership with Restaurant Data Concepts, Inc. (RDC) that will include integration of Foodline’s technology with RDC’s pace-setting point of sale system, POSitouch.

The partnership also furthers Foodline.com’s penetration lead by extending its market reach through POSitouch’s distribution channels.

Major Technological Achievement for the Restaurant Industry

The integration of Foodline’s proprietary Foodline Reservations Solution (FRS(TM)) and RDC’s POSitouch will enable a data exchange between the two technologies, representing a major technological achievement for the restaurant industry. The integration will allow restaurants to capture, analyze, and use guest’s spending behavior and visit history to provide more personalized customer service and engage in direct and one-to-one marketing. By synchronizing guest data via ASP tools, restaurants will be able to access information and generate robust reports from any Internet connected computer. Multi-unit restaurants in particular, will benefit from the centralized reporting capabilities, enabling them to combine information between stores. Additionally, running both applications from one terminal will mean lower hardware and installation costs to restaurant customers.

Extended Market Reach Through POSitouch Distribution Channels

As part of the arrangement, RDC, and its international network of business partners and authorized POSitouch resellers, will promote the sale of FRSTM and the Foodline range of products and services. This will include promotions to both POSitouch’s existing customer base, representing over 11,000 locations, as well as to prospective new accounts.

“Integrating data between RDC’s pace-setting point of sale products and Foodline’s industry-leading diner and reservation information management technology exponentially increases the value proposition to our joint restaurant customers, who can now personalize service to guests based on frequency and spending habits,” said Paul Lightfoot, CEO of Foodline.com.

“In addition, we look forward to the acceleration of our industry-leading adoption rates as the POSitouch sales channels bundle Foodline’s products into their selling efforts.”

“Working closely with a market leader like Foodline.com continues to show that POSitouch is committed to bring the best value to its customers. Adding their technologies to our market leading POS and Back Office solution again separates both our POSitouch software and our authorized resellers from other products,” said Winfield Platt, Vice President of RDC. “POSitouch has always led with innovative technologies and strategies — this relationship with Foodline will build upon that trend.”

About Foodline.com

Now available in nearly twenty markets across the United States, Foodline.com provides enabling technology solutions to the restaurant industry, allowing restaurants to use information to enhance the relationships with their guests. Founded in 1998, Foodline.com is a venture-backed technology company whose investors include Ticketmaster Online-CitySearch, Inc., American Express, ZAGAT Survey, Kestrel Venture Management, the Wasabi Fund and several prominent angel investors. Foodline.com is currently working with some of the world’s premier restaurant groups representing over 1200 restaurants including Myriad Restaurant Group, Restaurant Associates, Michael’s Gourmet Group, Restaurants Unlimited (RUI), and Main Street Restaurant Group. Foodline.com’s global network of strategic partners including zagat.com, American Express, citysearch.com, SHARE OUR STRENGTH, Fodors.com, RestaurantRow.com, Evite.com, Starchefs.com and Food.com, collectively attract over two billion restaurant-seeking visitors per month. Unique to Foodline.com is the fact that the Foodline Reservation Solution (FRSTM) is completely secure web-enabled technology that allows multi-unit operators to 1) maintain a centralized database (among stores) of reservation information and customer profiles and 2) manage reservation books and run reports and marketing lists from any Internet-connected computer.

About POSitouch by Restaurant Data Concepts, Inc.

POSitouch is a Windows based application for the Hospitality Industry. As a market leader in Table Service and Quick Service, it is installed in excess of 11,000 locations around the world. RDC is a privately held company based in Rhode Island. It was formed in 1985 and has always provided an open architecture solution. POSitouch is known in the industry for providing customer specific solutions utilizing the latest in technology advances. The product offers solutions for both Point of Sales needs as well as an integrated Back Office solution.