foodline.com, Inc., the leading provider of diner information and reservation management technology solutions to the restaurant industry, and Evite.com, the first free Web-based service for coordinating and planning activities of all types, today announced a strategic marketing and distribution agreement. To further simplify the process of organizing offline activities online, the two companies have agreed to create a co-branded page from which users can access foodline.com’s pace-setting online restaurant reservation technology on Evite.com.
The partnership allows users to plan all aspects of an event online, from retrieving restaurant information and booking the reservation to sending the invitations and managing the guest list, with just a few easy steps. Evite.com will license a portion of foodline.com’s proprietary editorial content, such as restaurant descriptions and details, to make it even easier and more convenient for its users to plan activities online. In the future, the companies are planning to incorporate Evite.com’s group invitation service into foodline.com.
“foodline.com’s market leading reservation technology and restaurant information brings an added convenience to Evite.com users, putting valuable information right at their fingertips,” stated Josh Silverman, CEO of Evite.com. “Joining forces with foodline.com makes it even easier for people to plan any event, from a girls’ night out to an anniversary party, at Evite.com.”
“This partnership is unique because it allows users to research restaurants, book tables and plan events at one place,” said Karen Boyer, Vice President of Business Development of foodline.com. “Evite.com is an ideal complement to foodline.com because together we empower users to close the loop between information and transactions.”
Headquartered in New York and rapidly expanding nationally, foodline.com provides technology solutions to the restaurant industry that enables restaurants to enhance their interaction with diners. In addition to providing technology to restaurants, foodline.com also enables consumers to secure online reservations in real-time after they have searched for restaurants by name, cuisine, location, price range and special features such as Kid Friendly or HotSpots. Founded in 1998, foodline.com is a venture-backed, fast-growth, high tech company whose investors include Ticketmaster Online-CitySearch, Inc., American Express, Zagat Survey, Kestrel Venture Management, the Wasabi Fund and several prominent angel investors. foodline.com has strategically partnered with CitySearch.com, Zagat.com, New York Magazine, Share Our Strength, epromos.com, MyWay.com and Restaurantrow.com.
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Evite.com pioneered the concept of online activity planning. With its interactive online invitations and tools for consensus-building and inter-group communication, Evite.com is fast becoming the most fun and effective way to get people together, build excitement and increase attendance at gatherings large and small. Evite.com is a privately held company with funding from August Capital, Advent International, Greylock Management, Hambrecht & Quist’s Access Technology Partners, Hikari Tsushin, North Hill Ventures, Staenberg Venture Partners, TCV and several other strategic investors.