Frito-Lay, Inc., the world’s favorite convenient fun food company, announced today
that it has partnered with Walt Disney Pictures for a promotion that will give
kids free movie tickets (paid for by Frito-Lay) to Disney’s ”Atlantis: The Lost
Empire.” The promotion, which runs through July 14, coincides with the release
of the highly anticipated summer film Disney’s ”Atlantis: The Lost Empire” on
June 15. Specially marked bags of Lay’s Potato Chips, Doritos Tortilla Chips,
3-D’S Snacks and Cheetos Cheese Flavored Snacks will feature characters from Disney’s
”Atlantis: The Lost Empire” and an opportunity for kids to see the film at participating
theaters. Frito-Lay will pay the first $5.50 off of an adult admission.
”Every summer, families look forward to seeing an exciting new Disney movie.
Offering kids movie tickets and a substantial adult discount to the movies is
a great way to reward these families for buying our products,” said Lora DeVuono,
Frito-Lay Vice President, Retail Marketing.
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The promotion is simple: buy three bags of Frito-Lay products featuring characters
from Disney’s ”Atlantis: The Lost Empire,” clip three coupons (one from each
bag) and bring them to participating theater box offices to instantly redeem
for a kids movie ticket or $5.50 off of an adult admission. Approximately 70
million bags of Frito-Lay products will feature the Atlantis characters and
movie offer coupons.
Over 30,000 theaters in the U.S. will redeem the Frito-Lay coupons. Participating
movie theaters will accept the Frito-Lay coupons through September 30, 2001.
Frito-Lay (www.fritolay.com),
headquartered in Plano, Texas, is the $11 billion snack food division of PepsiCo,
Inc. (NYSE: PEP; www.pepsico.com),
which is based in Purchase, N.Y. Frito-Lay is the market leader in half of the
world’s top 10 snack chip markets with operations in 44 countries and a family
of global, multi-billion dollar brands including Lay’s Potato Chips, Doritos
Tortilla Chips, Ruffles Potato Chips and Cheetos Cheese Flavored Snacks.
Walt Disney Pictures’ ”ATLANTIS: THE LOST EMPIRE” opens in theatres nationwide
on June 15, 2001.
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