Frontier Natural Products Co-op of Boulder, Colo., and Norway, Iowa, a leader in the natural-products and organic industries, has announced the addition of Peter Roy to its board of directors.  Roy is a natural products-industry veteran and former president of Whole Foods Market Inc., the leading natural products retailer in the country. 

 “Peter will lend valuable retailing expertise to our thriving co-op, which boasts over 15,000 members, including numerous retailers who know and respect his experience,” said Karen Buckey, chairman of Frontier’s board of directors.  “What’s more, as a natural products retailer and a co-op member for over 23 years, I’m pleased that we will be able to work with Peter to expand our co-op even further,” she concluded.

 Roy’s addition boosts the independent co-op’s board to eight members.  The board includes Steve Hughes, Frontier’s chief executive officer, as well as other members who lend manufacturing-, distribution- and cooperative-management expertise.

 Following a recent Frontier board meeting, Roy provided insight into his acceptance of the Frontier board position.  “As a former retailer, I know the quality of Frontier’s products and I now look forward to working with Karen, Steve and the rest of the board to help Frontier grow in new directions,” he said.

 Frontier is the only cooperatively-owned national herb company in the United States.  Founded in 1976 as a two-person operation in rural Iowa, Frontier posted annual sales of $40 million in fiscal year 2000.