General Mills and today announced the launch of an Internet promotion for Pop Secret Microwave Popcorn, as part of a national marketing campaign featuring NASCAR legend Richard Petty.

The Internet promotion, created and implemented by, is designed to enhance the online presence of Pop Secret’s “Guess Richard Petty’s Favorite Paint Scheme” Sweepstakes, which runs through September 29 at

To enter the sweepstakes, participants must guess which of three Pop Secret paint schemes Richard Petty likes best for his No. 43 NASCAR Winston Cup car. John Andretti will drive Petty’s favorite car in the Pop Secret Microwave Popcorn 400 at North Carolina Speedway on October 22, 2000. The sweepstakes grand prize winner will be awarded a four-night, five-day trip for two to the race and a minimum of $25,000, which could increase to over $86,000 as Andretti drives the No. 43 Pop Secret Pontiac.

The Internet promotion includes an interactive “Pit Stop” area, which is full of games, information about the No. 43 Pop Secret Pontiac and driver biographies. Pop Secret will also give away up to 43 daily instant-win prizes. The “Pit Stop” and the entire Pop Secret Web site were designed and developed by

In addition to the Internet promotion, the “Guess Richard Petty’s Favorite Paint Scheme” Sweepstakes will be supported nationally with point of purchase displays and coupon inserts in major market newspapers on July 30. It will also be featured on eight million packages of Pop Secret Microwave Popcorn and promoted at State Fairs throughout the country.

About General Mills

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General Mills is a leading manufacturer and marketer of consumer foods products, with annual sales exceeding $6 billion. In addition to Pop Secret Microwave Popcorn, the company’s major U.S. businesses include Big G cereals; Betty Crocker dessert, side dish and dinner mixes; snack products; Gold Medal Flour; and Yoplait and Colombo yogurts. The company’s expanding international operations include wholly-owned businesses in Canada, Mexico and China, a snacks joint venture with PepsiCo in Europe, and a worldwide cereal joint venture with Nestle.

About, Inc. is the Internet Promotion Solutions Company. The Company’s unique combination of promotion, direct marketing and technology provide marketers and agencies with a complete set of promotion tools to increase brand awareness, stimulate sales and build relationships with customers. The Company’s three revenue streams and its technology platform include CUSTOM SOLUTIONS, providing strategic concepting and overall promotion execution; DIRECT, offering targeted promotion email and lead generation; WEBSTAKES.COM, a media vehicle for advertising and sponsorships; and iDIALOG(TM), the unique technology platform for all of the Company’s promotion solutions. Clients include AGENCY.COM, Warner Bros., Compaq Computer Corporation, Kraft Foods, NBC, Time Warner’s Road Runner and The Sharper Image. Headquartered in New York City, the Company has more than 180 employees and has additional offices in Los Angeles, Tokyo, Chicago and San Francisco.

This press release may be deemed to contain forward-looking information. Any forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements, including statements as to industry trends, future economic performance, anticipated profitability, anticipated revenues and expenses, and products or service line growth, may be significantly and materially impacted by certain risks and uncertainties, including, but not limited to, failure to meet operating objectives or to execute the operating plan, competition, and other economic factors. Additional risks and uncertainties are described in the Company’s public filings with the Securities and Exchange Commission.