US food company General Mills is launching a new weight management programme aimed at helping customers to lose weight while maintaining a balanced diet.


The company described “Brand New You” as a no-cost weight management programme that incorporates foods already found in most pantries, as well as foods that can be found in virtually every aisle of the grocery store. The initiative, based on a successful employee health programme, encourages a balanced diet and active lifestyle.


“With the typical New Year’s resolutions to lose weight, come complex diet plans and fad diets that either restrict certain food groups, cost too much money, or take too much time – causing Americans to quickly lose sight of their good intentions for the New Year,” said Timothy Crimmins, General Mills’ vice president of health, safety and environment.


Customers sign up via a website and then, based on height, weight, age, gender and activity level, the programme devises a customised ten-week meal plan designed to help people lose one pound per week.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.