News

USA: Giving in to Your Sweet Tooth May Actually Be Good for You

MarketResearch.com, a premier business intelligence marketplace serving the Fortune 1000, announced today the findings of a recent study "The U.S. Candy And Gum Market," by Kalorama Information. According to the study, projected retail sales of candy and gum will grow at a rate of 4.6-4.8% annually, reaching $27 billion by 2004. In 1999, chocolate accounted for nearly 55% of retail candy sales -- up one point in share since 1995. For this same time frame, non-chocolate candies have risen more than one share point to 36%, while gum fell almost three share points to 9%.Candy has long been viewed as "junk food" which also promotes tooth decay. Marketers are looking at various ways to overcome that perception. "Consumers are being educated through individual marketers working to improve candy's health image," said Claire Madden, VP Marketing at MarketResearch.com. "For example, some manufacturers claim that Tannins found in chocolate may actually help prevent tooth decay and the principal saturated fat found in chocolate may reduce triglycerides, a predecessor to bad cholesterol."Changes in consumer lifestyles have affected eating patterns. Time constraints are forcing consumers to choose foods requiring little or no preparation time. Eating three square meals a day has gone by the wayside and eating smaller meals and snacking has become the norm. As this informal approach to eating continues, smart marketers will look at new and innovative ways to market their product. Candies low in fat and fortified with added ingredients may enhance sales as baby boomers mature and focus more on health matters.

August 21, 2000

MarketResearch.com, a premier business intelligence marketplace serving the Fortune 1000, announced today the findings of a recent study “The U.S. Candy And Gum Market,” by Kalorama Information. According to the study, projected retail sales of candy and gum will grow at a rate of 4.6-4.8% annually, reaching $27 billion by 2004. In 1999, chocolate accounted for nearly 55% of retail candy sales — up one point in share since 1995. For this same time frame, non-chocolate candies have risen more than one share point to 36%, while gum fell almost three share points to 9%.

Candy has long been viewed as “junk food” which also promotes tooth decay. Marketers are looking at various ways to overcome that perception. “Consumers are being educated through individual marketers working to improve candy’s health image,” said Claire Madden, VP Marketing at MarketResearch.com. “For example, some manufacturers claim that Tannins found in chocolate may actually help prevent tooth decay and the principal saturated fat found in chocolate may reduce triglycerides, a predecessor to bad cholesterol.”

Changes in consumer lifestyles have affected eating patterns. Time constraints are forcing consumers to choose foods requiring little or no preparation time. Eating three square meals a day has gone by the wayside and eating smaller meals and snacking has become the norm. As this informal approach to eating continues, smart marketers will look at new and innovative ways to market their product. Candies low in fat and fortified with added ingredients may enhance sales as baby boomers mature and focus more on health matters.

About MarketResearch.com

MarketResearch.com currently offers one-stop access to the most comprehensive database of market and industry research publications. More than 350 research partners, including companies such as Aberdeen Group, Business Communications Company, eMarketer, Euromonitor International, Freedonia Group, Frost & Sullivan, Meta Group and Wintergreen Research, contribute to the content available. MarketResearch.com’s products serve the needs of businesses of all sizes and industries — especially those servicing multiple industries such as consulting, advertising, public relations and financial services firms — who rely on credible, timely and accurate research to make informed decisions.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

Tick here to opt out of curated industry news, reports, and event updates from Just Food.

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.