GoTradeSeafood.com, the largest B2B seafood trading network, today announced that it has selected Perfect, the pioneer of advanced, fully automated dynamic sourcing, to help build the largest and most advanced seafood B2B marketplace. GoTradeSeafood is using Perfect’s recently announced flagship product, PerfectMarket(sm), to manage its RFQ (Request-For-Quote) exchange by automating the sourcing and negotiation process between buyers and suppliers using the system to maximize their daily transaction potential.
Launched in August of 1999, GoTradeSeafood has developed an online e-commerce marketplace site that enables real-time transaction management of market requests and market offers for seafood goods and services. With over $140 million dollars of seafood posted monthly, GoTradeSeafood needed a solution that would allow traders to more easily fish for seafood within their online marketplace consisting of more than 2200 buyers and sellers from over 60 countries.
“The Perfect sourcing system, combined with our Safe Harbor supply chain platform, gives buyers and sellers a powerful tool to find, negotiate, and select the necessary support services to close a deal online”, say Jerry ten Brink, the CEO of GoTradeSeafood.com.
The GoTradeSeafood.com indicative bidding marketplace will be in public beta in the fourth quarter of this year. GoTradeSeafood has spent the past 4 months in development and implementation with Perfect’s Professional Services group, and the application is integrated with GoTradeSeafood.com existing IT infrastructure through an ASP service hosted by Perfect.
Jerry ten Brink continues, “We’re strategically chosen to integrate with Perfect because only Perfect automates the complex sourcing and negotiation process and scales to meet the needs of our rapidly expanding marketplace. We expect Perfect to triple our business volume within six months because participants can set business rules that will bring them more deals that meet their criteria.”
“The GoTradeSeafood exchange, with its unique requirements of many buyers and suppliers, needed an advanced solution that will allow the right requests and offers to be quickly directed to the right participants,” said Kevin Surace, president and CEO of Perfect. “The powerful combination of GoTradeSeafood’s domain expertise with PerfectMarket(sm) sourcing will catapult this well-populated marketplace to the next generation of functionality and dramatically facilitate the closing of deals.”

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By GlobalDataAbout GoTradeSeafood.com
Launched in August of 1999, GoTradeSeafood.com Exchange has over 2200 member companies and manages product offers of over $140 million per month from 60 countries. GoTradeSeafood’s trading format gives seafood industry participants the tools to acquire or sell inventory with users maintaining complete control of their inventory, pricing decisions and strategy. For more information, please visit www.gotradeseafood.com.
About Perfect, Inc.
Perfect provides an advanced, fully automated sourcing solution to the world’s leading Net markets and private/enterprise exchanges. The company’s suite of services, PerfectMarket(sm), is a customizable, automated, multi-dimensional, weighted-attribute strategic sourcing environment that can be rapidly deployed with minimum time and expense–driving inefficiencies out of sourcing and giving exchanges new revenue with commerce intelligence. Perfect was founded in 1999 and is based in Palo Alto, California. Its investors include SOFTBANK Venture Capital (www.sbvc.com), New Enterprise Associates, Allen & Co., Bessemer Venture Partners, NeoCarta Ventures, Odyssey Capital Group, Primedia Ventures, Steanberg Private Capital, and Angel Investors LP. For more information, please visit www.perfect.com.
Note to Editors: Perfect, Perfect.com, PerfectMarket and the Perfect logo are service marks of Perfect.com, Inc. Other brand or product names are trademarks or registered trademarks of their respective owners.