GourmetMarket.com (OTCBB:WINE), a leading Internet technology and e-commerce company for premium food, wine and kitchenware products, today announced that it has entered into a partnership with leading Internet affinity marketer BATNET1 (Business and Trade Network) to offer BATNET1 members discounts on GourmetMarket.com products.

The deal provides for the creation of a co-branded version of GourmetMarket.com’s site that will offer BATNET1 customers specialized value-added opportunities within more than 80 specific affinity groups, representing more than 22 million customers.

BATNET1 provides a turnkey solution to affinity groups that want to incorporate online shopping into their member Web sites and earn incremental revenue on merchandise sales without devoting the time, money and resources necessary to run it themselves.

“This partnership with BATNET1 allows us to tap into a huge base of loyal affinity consumers,” said Bret Baumgarten, Director of Corporate Development, GourmetMarket.com. “We believe that the loyalty that these members feel for their respective groups will carry over to GourmetMarket.com, enabling us to reach millions of potential customers cost-effectively and efficiently.”

“Our partnership with GourmetMarket.com will provide a unique service to our rapidly growing client base,” said BATNET1 CEO and President Christopher Swenson. “Creating a co-branded offering with Gourmetmarket.com provides BATNET1’s affinity groups with an outstanding high-profile merchant in the gourmet food industry and their respective association members with quality products in a variety of categories at a discounted price.”


GourmetMarket.com launched its Web site in October 1997, with the goal to provide the most extensive and finest gourmet products on the Internet. Today, GourmetMarket.com is a leading technology and e-commerce company that presently sells online premium foods, fine wine, and gourmet cookware products, providing credible, trustworthy advice and recommendations from world-renowned experts. San Francisco-based GourmetMarket.com (OTCBB:WINE) is publicly held, and currently has more than 150 business and co-marketing partnerships, including a number of leading portals and culinary sites. For additional information, visit the company’s Web site at www.GourmetMarket.com.


Founded in 1995, BATNET1 is the world’s leading Internet affinity marketing company. BATNET1 creates customized, private-label Internet marketplaces and offers Internet-based marketing services for affinity groups. BATNET1 has exclusive agreements with 110 of the nation’s largest membership groups. More than 150 leading Internet merchants currently participate in the BATNET1 Affinity Marketplace (BAM) program, the company’s flagship service. Other services offered by BATNET1 include E-Mail Hosting & Management, Private Label ISP, Branded Long Distance, Private Label Store Development and Management and the Affinity Ad Network. BATNET1 is based in Iselin, New Jersey, and privately held. For additional information please visit www.batnet1.com

Statements about the Company’s future expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are forward-looking statements. Such forward-looking statements involve risks and uncertainties and are subject to change at any time. The Company’s actual results could differ materially from expected results. The Company undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances.