US natural and organic food company Hain Celestial has said that it has launched a line of Sesame Street products under its organic grocery brand Earth’s Best.

The company said all Earth’s Best Sesame Street products carry on-pack tips for parents and children on how to incorporate healthy practices into everyday life.

“We are excited about working with our friends at Sesame Street on the critical issue of teaching children about good nutrition and exercise early on to create a lifetime of healthy habits,” said Irwin Simon, president and chief executive of Hain Celestial.

The products, which include cereal, cookies, crackers and snack bars, are fortified with essential vitamins and minerals including calcium, iron and zinc, are low in fat and sugar, and contain no hydrogenated oil.