Hard Rock Cafe International (www.hardrock.com), a wholly owned subsidiary of The Rank Group Plc (Nasdaq: RANKY), today announced that Peter Beaudrault has been named President and Chief Executive Officer, Beaudrault, a nine year Hard Rock Cafe veteran, had held the position of President and chief Operating Officer since 1999, during which time the CEO position had been vacant.
The announcement comes as Hard Rock kicks off its 30th anniversary with Beaudrault spearheading promotions and marketing efforts for the Company. Under his leadership, Hard Rock Cafe continues to enjoy unmatched success with an aggressive focus on brand revitalization and expansion. Mike Smith, CEO of Rank, is looking to both expand the number of cafes and use the brand to endorse other leisure based activities. The Group has already announced Hard Rock branded hotel and casino developments.
Beaudrault joined the Company in 1988 holding positions as the Director of Operations for its New York and Tokyo locations. He was named COO of Hard Rock in 1996 and then President in 1999.
Prior to joining Hard Rock Cafe International, Inc., the 46 year old Beaudrault served as Executive Vice President of Ground Round, Inc., a chain of 244 restaurants and he also held Regional Director positions with TG Fridays. A St. John Fisher College ( Rochester, New York ) graduate, Beaudrault holds a degree in Business Administration with a minor in Law.
Hard Rock Cafe, one of the most globally recognized brands, has a network of 105 signature Hard Rock Cafes in 38 countries and total annual revenues of some $400m. Its activities encompass the cafe dining experience, music, memorabilia collection, collectible merchandise, live concerts, the Hard Rock Records music label, Hardrock.com and Hard Rock Hotels.