Heinz North America is proud to introduce Great Awakenings Soymilk, the first Great Awakenings product to be introduced as a result of the Heinz and Hain Celestial global strategic alliance formed in 1999 to develop the very dynamic and fast-growing natural and organic segment of the food industry.

All across America, people are quickly realizing what people in Asia have known for hundreds of years — that soy is delicious, versatile and contains fiber, protein, vitamins, minerals and other nutritional benefits.

Great Awakenings is a fresh, easy and delicious way to enjoy all the goodness of soy. A good source of calcium, fiber and protein, Great Awakenings is a lactose and cholesterol-free food. Each serving of Great Awakenings also contains an abundance of isoflavones, naturally occurring plant compounds that support the body’s immune system.

In addition, just one 8-ounce serving of Great Awakenings provides 14% of the recommended daily protein and 30% of the recommended daily calcium. Four 8-ounce servings of Great Awakenings Soymilk are equivalent to 28 grams of soy protein. The FDA has found that, as part of a diet low in saturated fat and cholesterol, 25 grams of soy protein daily lowers cholesterol and may reduce the risk of heart disease.

Soy is the only significant dietary source of isoflavones. These plant compounds, also known as phytochemicals, have a mild, estrogen-like effect on the body. Currently, extensive research is being done to clarify the possible role of soy isoflavones in reducing risk for heart disease, cancer, osteoporosis, as well as relieving the symptoms of menopause.

Great Awakenings Soymilk is available in three flavors (original, vanilla and chocolate) and is now available in stores in Denver. The average retail price for a 32 oz. Carton is $1.99. Great Awakenings Soymilk can be found in the dairy case.

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“At Great Awakenings, we believe in helping people enhance their health through better nutrition,” states Sharon Wicker, vice president at Heinz North America. “When we first began researching the health benefits of soy, one of our goals was to create great tasting soy products that people would really enjoy. Another of our goals was to create some real value for you, our customer. After talking to women about their hopes, fears and dreams, we realized that a long, healthy life is a dream that all women, regardless of age and education, share. As a result, we have created the Great Awakenings Foundation (GAF).”

The mission of the Great Awakenings Foundation is to provide direct financial support to organizations that are working to prevent and cure heart disease, breast and ovarian cancer, osteoporosis and other diseases that threaten women’s lives. In addition, GAF educates and informs women about the many health benefits of soy, including its ability to reduce the risk of these major health issues. Heinz North America is currently donating a portion of the purchase price of Great Awakenings Soymilk to the GAF.

Proceeds from Denver sales will go to the American Heart Association, Desert/Mountain Affiliate to fund “Women’s Time: Take Time for Your Health”. Women’s Time is an educational program developed to improve the awareness, prevention and treatment of heart disease and stroke for the medically uninsured, inner city communities in Denver, Colo.

Ida Laquatra, the Executive Director of the Heinz Institute for Nutrition & Science will be in Denver on December 5 to announce the foundation and to honor the first grant recipient of the Great Awakenings Foundation. “We’re delighted to be able to support such an excellent program as the Women’s Time program in Denver,” states Ms. Laquatra. “This project represents the first of many done by nonprofit agencies who are providing initiatives to advance the health of women in America.”

A press conference will be held on Tuesday, December 5, 2000 at 10:00 am at the Eastside Family Center, located at 501 28th Street in Denver. Media can schedule an interview with Ida Laquatra, the Executive Director of the Heinz Institute for Nutrition & Science, with information about how women can take charge of their own health, about the health benefits of soy, and how women can support the Great Awakenings Foundation. Dr. Valerie Collymore, a pediatric trauma physician, and the co-founder of the Women’s Time program, will be available to talk about the Women’s Time program, and a recent graduate of the program will also be available for interview about the positive impact this program has had on her health. There will be a tour of the Eastside Family Center, where many important Women’s Time programs and classes, as well as prevention screenings are conducted.

To find out more about Great Awakenings(TM) Soymilk or the Great Awakenings(TM) Foundation, visit http://www.great-awakenings.com or call 888-434-6073.

With sales over US$9 billion, H. J. Heinz Company (NYSE: HNZ) is one of the world’s leading marketers of branded foods to supermarkets and away-from-home eating establishments. Its 50 companies operate in some 200 countries, offering more than 57 hundred varieties. Among the company’s famous brands are Heinz, StarKist, Ore-Ida, 9-Lives, Weight Watchers, Wattie’s, Plasmon, Farley’s, Smart Ones, The Budget Gourmet, Linda McCartney, San Marco, Go Ahead!, Bagel Bites, John West, Petit Navire, Boston Market, Skippy, Kibbles ‘n Bits, Pounce, Wagwells, Orlando, ABC, Olivine and Pudliszki.