Heinz Frozen Food Company announced today that sales of its Boston Market(R) Frozen Meals reached $130 million in retail sales the first year of national distribution, making the premium line the fastest-growing new brand in the frozen meals category.
Heinz Frozen Food, an affiliate of the H.J. Heinz Company (NYSE:HNZ), said sales of Boston Market Frozen Meals are on track to easily surpass its original forecast, fueled by strong consumer trial and acceptance. Boston Market Frozen Meals offer restaurant-style selections for consumers who crave mealtime solutions that combine signature recipes, hearty portions, premium quality and full flavor with quick and easy heat-and-serve convenience.
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“Robust sales of Boston Market Frozen Meals in the first year made the product line the undisputed growth leader in the dynamic $6 billion frozen meals category in North America,” said Neil Harrison, president and chief executive officer of Heinz Frozen Food Company. “This exciting product launch has proven to be one of the most successful in the history of Heinz and one of the biggest ever in frozen meals. This Boston Market Frozen Meals product line has become a true powerhouse for Heinz, building on a foundation of strong consumer awareness of the Boston Market name.”
Heinz Frozen Food Company achieved national distribution of Boston Market Frozen Meals in fiscal 2001.
“Looking ahead,” Harrison added, “we expect the popularity of Boston Market Frozen Meals to continue to grow, fueled by the strong appeal of the product line, our introduction of new varieties and our commitment to support the line with significant marketing initiatives.”
The company is introducing two new Boston Market Frozen Meals in June: Fillet of Beef with Peppercorn Mustard Sauce and Garlic Mashed Potatoes and Teriyaki Chicken with Rice Pilaf.
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By GlobalDataHarrison concluded, “We will continuously refresh the Boston Market Frozen Meals line with a strong product mix and product improvements that meet the ever-changing needs and lifestyles of consumers.”
Heinz Frozen Food Company produces single-serve Boston Market Frozen Meals at its facilities in Massillon, Ohio, and Pocatello, Idaho. The product line now features twenty varieties.
Heinz uses the “Boston Market” mark and other trademarks under license from Boston Market Corporation. Heinz has no ownership or involvement in operating the Boston Market Restaurants.
In addition to Boston Market Frozen Meals, Heinz Frozen Food Company’s brands include Bagel Bites(R), Ore-Ida(R), Smart Ones(R), Rosetto(R) and Linda McCartney Frozen Meals(R). Heinz Frozen Food Company is an affiliate of the H.J. Heinz Company, a food industry leader with total sales approaching $10 billion.
Editor’s Note:
Neil Harrison, president and chief executive officer of Heinz Frozen Food Company, is available for interviews. Interested media should contact Michael Doherty at 412/ 237-3604 or Niki Campbell at 412/ 456-3764.
