US food giant H J Heinz has said it is planning new low-carbohydrate varieties of its Smart Ones frozen meals range, in order to take advantage of the popularity of the Atkins diet.
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Chief growth officer Kenneth Keller said the company would also soon announce new additions to its Ore-Ida frozen potatoes line, which has experienced softness.
“We will have new items and we will be flagging items with low-carbohydrate food content in the very near future,” Keller was quoted by Dow Jones News Service as saying, referring to the Smart Ones range.
The Pittsburgh, Pennsylvania-based company reported earnings of US$214.0m, or 60 cents a share, for the first quarter to 30 July, compared with $100.0m, or 28 cents a share, a year earlier.
Excluding special items and a change in accounting rules in the year-ago quarter, Heinz posted earnings from continuing operations of $179.8m, or 51 cents a share, compared with $166.0m, or 47 cents a share, a year earlier. That result was in line with analysts’ expectations, reported Reuters.
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