The H. J. Heinz Company today announced the relaunch of its corporate Web site, Heinz.com, following an extensive “make-over” to give the site a more lively, consumer-oriented format.

Heinz originally went online two years ago with a Web site tailored to investors and industry analysts. It provided easy access to key financial information, such as current NYSE stock quotes (20-minute delay), corporate news releases, a news archive, the most recent annual report, quarterly reports and SEC filings. While continuing to provide this content, the new “Heinz.com” site features expanded content within an interactive graphic presentation that appeals to a broader consumer audience.

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“The new Heinz Web site is designed to be an exciting window to our many leading brands and a more entertaining, direct link to our consumers,” said William R. Johnson, Heinz President and CEO.

Visitors to the revamped Heinz Web site will enjoy a wide array of
information and interactivity, including:

  • Access to a variety of Heinz brands online;
  • Current Heinz promotions;
  • Access to favorite merchandise from Heinz and StarKist and products from Heinz UK;
  • The Heinz Hitch schedule; and
  • Heinz’s Kosher tradition.

A new feature of special interest to consumers is a Heinz international “recipe box,” from which visitors can derive tasty, cosmopolitan and innovative uses for Heinz products for every eating occasion.

The enhanced Heinz Web site is also a useful resource for general company information, such as:

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  • Heinz history and milestones;
  • Employee anecdotes and information;
  • Heinz Foundation information;
  • Career information; and
  • Frequently asked questions.

Additionally, the Heinz site will have hyperlinks to other affiliate and brand sites, and visitors will be able to sign up for financial e-mail alerts on breaking Heinz news.

“The Internet is transforming every aspect of the way we do business,” Mr. Johnson concluded. “The new Heinz Web site will help us leverage the power of this new technology so that we may engage consumers, shareholders and other stakeholders in a more lively dialogue that will help generate accelerated growth for our brands around the world.”

ABOUT HEINZ: With sales over US$9 billion, H. J. Heinz Company is one of the world’s leading marketers of branded foods to supermarkets and away-from-home eating establishments. Its 50 companies operate in some 200 countries, offering more than 57 hundred varieties. Among the company’s famous brands are Heinz, StarKist, Ore-Ida, 9-Lives, Weight Watchers, Wattie’s, Plasmon, Farley’s, Smart Ones, The Budget Gourmet, Linda McCartney, San Marco, Go Ahead!, Bagel Bites, John West, Petit Navire, Boston Market, Skippy, Kibbles’n Bits, Pounce, Wagwells, Nature’s Recipe, Orlando, ABC, Olivine and Pudliszki. Information on Heinz is available at www.heinz.com.