US confectionery firm Hershey Foods has announced the appointment of Andy England as vice president and general manager of the company’s new snacks division.

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Hershey said England, who will report directly to Thomas K. Hernquist, senior vice president and chief marketing officer, will lead a team responsible for developing and implementing strategies to enter new snack segments within the total snack market.

England joined the company in 2002 as director of Hershey’s confectionery brand Reese’s.

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