US confectioner Hershey Foods has named Thomas K. Hernquist as senior vice president and chief marketing officer, effective 28 April 2003.

Hernquist will report directly to CEO Richard H. Lenny in this position and will have marketing responsibility for the company’s US confectionery business. He also will provide leadership for the key equity components of Hershey’s brands globally and will have responsibility for Hershey’s Chocolate World visitors centre. Hernquist will become a member of the Hershey executive team.

Hernquist joins Hershey from Fortune Brands where he served as senior vice president, global marketing, with responsibility for the company’s distilled spirits business. Before joining Fortune Brands, he was president and CEO of Vivendi Universal’s Sierra Software unit.