HomeGrocer.com today introduced its online service to San Diego, broadening the company’s reach in the important Southern California market.

The San Diego customer fulfillment center is HomeGrocer.com’s eighth operating facility, and its fifth in southern California.

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“San Diego has clearly embraced the power of online shopping, and is ranked fifth in the U.S. for home Internet use,” said Mary Alice Taylor, HomeGrocer.com’s chairman and chief executive officer. “We’re delighted to have San Diego as part of the HomeGrocer family, which now includes Seattle; Portland, Ore.; Los Angeles and Orange County, Calif.; and Dallas/Fort Worth, Texas. We’re focused on turning each of our customer fulfillment centers to profitability within 12 to 15 months of opening, and we’re continuing to expand into new markets with our upcoming opening in Atlanta in June.”

HomeGrocer.com’s tri-temperature delivery trucks, bearing the company’s signature peach logo, initially will deliver to San Diego neighborhoods extending north to Oceanside, east to Alpine, south to Chula Vista and west to Coronado.

“We’re excited about joining the San Diego community, and we’re pleased to be creating more than 300 local jobs,” Taylor said. “HomeGrocer.com now serves communities in the greater southern California area from Los Angeles to the southern border of San Diego, and the customer response to our service has been very gratifying.”

Customers can order a full selection of quality groceries, fresh meats and produce, health and beauty aids, flowers and consumer products through the company’s Web site, www.homegrocer.com, until 11 p.m. and select a 90-minute window for next-day delivery. Specially trained personal shoppers select each item, and friendly delivery professionals deliver the orders directly to customers’ kitchen counters — all at prices that are competitive with those of traditional supermarkets. HomeGrocer.com offers an unconditional 100 percent satisfaction guarantee, which underscores its commitment to customers.

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HomeGrocer launched its opening in San Diego with “Shop for a Difference,” a celebrity shopping spree through which HomeGrocer.com donated nearly $6,000 worth of goods to local charities. Five local San Diego nonprofit organizations benefited from the event.

About the Charities

  • Emergency Wildlife Rehab The Emergency Wildlife Rehab is a nonprofit, all-volunteer organization with operating costs supported solely by private donation. Founded by Sally Lambert 10 years ago, the 24-hour care facility nurtures injured animals to health so they may be released back into the wild.
  • Casa De Amparo Casa De Amparo (“House of Refuge”) provides safe shelter in a group home setting for abused, abandoned and neglected children from birth to 17 years. Established in 1979, Casa De Amparo also provides a continuum of prevention and treatment services to at-risk families in the San Diego area./li>
  • The Greater San Diego Inner-City Games The Greater San Diego Inner-City Games provides opportunities for inner-city youth to participate in sports, educational, cultural and community enrichment programs, which build confidence and self-esteem while encouraging youth to say “no” to gangs, drugs and violence.
  • Rachel’s Women’s Center Opened in 1984, Rachel’s Women’s Center provides a safe, supportive, sober environment and opportunities for women with few or no resources to gather, begin and continue self-help efforts.
  • Community Resource Center Established in 1979, the Community Resource Center promotes a sense of community and helps others live healthy, self-sufficient lives. Their domestic violence program, Libre, provides women and children a safe refuge from a violent and abusive relationship.

    • About HomeGrocer.com

    HomeGrocer.com, based in Kirkland, Wash., combines technology with highly personalized service to revolutionize the way people shop. The HomeGrocer.com system integrated its Internet Web site, www.homegrocer.com, with its customer fulfillment centers and fleet of tri-temperature trucks to deliver the highest-quality products directly to consumers’ homes or offices. HomeGrocer.com offers an extensive selection of groceries and household goods, including name-brand items, top-quality produce, meats, seafood and dairy products, fresh flowers, health and beauty aids, and top-selling books, videos and movies. HomeGrocer.com’s shares are quoted on the Nasdaq under the symbol “HOMG.”