Expanding its market to over 1,500 stores in 14 states, Huisken Meats announced today that its new line of premium, electronically pasteurized frozen hamburger patties is now available to consumers throughout northern and central California in Save Mart Supermarkets and S-Mart Foods.
Using patented technology developed by SureBeam Corporation, a subsidiary of the Titan Corporation (NYSE: TTN), headquartered in San Diego, Calif., Huisken’s premium ground beef patties are specifically treated to eliminate the potential threat of harmful food-borne bacteria that strikes 76 million people annually.
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“This new product benefits consumers and their families everywhere,” said Sally Sanborn, Director of Marketing for Save Mart Supermarkets. “Our customers now have the option of choosing a ground beef product that they know up front is free of the threat of harmful microorganisms. These products are approved by the FDA and USDA and endorsed by the American Medical Association and the American Dietetic Association, so we believe it’s time to offer this unquestionably valuable alternative in food safety to our customers.”
According to the Centers for Disease Control, food-borne diseases strike 76 million Americans annually, leading to more than 5,000 deaths — predominately among children and the elderly. Similar to a microwave oven, the SureBeam® electronic pasteurization system uses electricity as its energy source to pasteurize food after it has been processed and packaged. SureBeam’s patented technology instantly eliminates the threat of harmful food-borne bacteria such as E. coli O157:H7, Listeria, Campylobacter and Salmonella without compromising a food’s texture, taste, or nutritional value.
Last May, Huisken Meats was the first company in the nation to introduce electronically pasteurized ground beef hamburgers to the American consumer. From an initial 84 supermarkets in Minnesota’s Twin Cities, the number of supermarkets offering Huisken/SureBeam electronically pasteurized hamburgers has expanded to over 1,500 supermarkets, winning the praise of health officials and experts across the nation.
“Every day we needlessly waste at getting this product out to consumers is another day that we allow people to be needlessly injured,” said Dr. Michael Osterholm, Ph.D., a nationally recognized infectious diseases epidemiologist and expert on foodborne diseases. “Just as thermal pasteurization of milk protected us from E. coli O157:H7 before we knew it was in raw milk, irradiation pasteurization can protect us from this same deadly pathogen in meat. For just pennies, American consumers can protect their family’s health and avoid the tragic consequences of harmful food-borne bacteria.”
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By GlobalDataIn addition to Huisken Meats, Schwan’s — the nation’s leading distributor of premium frozen foods via home delivery — also uses SureBeam’s electronic pasteurization technology on its “thaw and cook” beef burgers and ground chuck product line sold throughout California.
Founded in 1952, Modesto-based Save Mart Supermarket chain operates 84 supermarkets and superstores throughout northern and central California.
For over 60 years, Huisken Meats has provided a variety of delicious meat snack products for consumers across the United States. The company manufactures and markets a broad line of high quality meat products under the Trail’s Best and Happy Trails brands and frozen beef patties under the Huisken and RG’s brands. Huisken Meats also provides private labels for many of the nation’s largest food distributors and grocery chains. The third-generation family-owned business has manufacturing facilities and offices in Chandler and Sauk Rapids, MN and Sioux Falls, SD.
