Morningstar Foods Inc., a subsidiary of Suiza Foods Corporation (NYSE:SZA), has chosen hybrid (www.hybridigital.com) to design and launch the company’s new corporate Web site, www.morningstarfoods.com. Morningstar Foods Inc. selected the Dallas-based firm that incorporates traditional and Web-based designs into creative and technical solutions following hybrid’s successful online branding of two Morningstar Foods product lines: International Delight® coffee creamers and Sun Soy(TM) refrigerated soymilk earlier this year.
The morningstarfoods.com site builds on the established brands of the dairy products provider. The site defines the company and describes Morningstar Foods Inc. brands and products for investors and customers worldwide. Site visitors also can learn about career opportunities with Morningstar Foods.
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“morningstarfoods.com is the third Web site hybrid has built for our company, and we continue to be impressed with hybrid’s ability to communicate the essence of our company and brands online,” said Ron Brooks, senior brand manager of Morningstar Foods Inc. “hybrid has the skills and creativity to communicate our message in an appealing, informative way.”
“morningstarfoods.com is another example of our ability to help companies optimize their opportunities on the Internet,” said John Swieter, hybrid’s founder and chief creative officer. “With an understanding of the importance of brand identity and loyalty, hybrid and Morningstar Foods Inc. have created a valuable source of online information for people seeking to learn more about Morningstar Foods.”
hybrid soon will expand the morningstarfoods.com site to include a store locator feature.
About Morningstar Foods Inc.
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By GlobalDataMorningstar Foods Inc. is a subsidiary of Suiza Foods Corporation (NYSE:SZA), the nation’s leading dairy processor and distributor, producing a full line of company-branded and customer-branded products.
About hybrid
hybrid (formerly Swieter Design U.S.) develops and integrates creative design with innovative Web-based technologies to build custom e-business solutions. The Dallas-based company uses its proprietary methodology to design, engineer and deploy fully integrated interactive solutions, corporate Web sites, intranets, extranets, and portals. In addition, hybrid provides comprehensive marketing communications services to help businesses integrate their traditional and online marketing efforts. A subsidiary of ConnecTech, a company funded by Thoma Cressey Equity Partners, hybrid currently counts GE Power Systems, iChoose, Nokia, BankDirect, Suiza Foods, American Way and Travelocity.com Magazine among its clients. Strategic partners include NetGenesis and Vignette. The firm is also an alliance partner of Akamai.
