(iLive, Inc.; trading symbol “LIVE”), the first Internet company to focus on creating product-specific original content exclusively for the purpose of driving e-commerce, is pleased to announce the launch of its Food Channel. The Food Channel kicks off with private cooking lessons with some of Los Angeles’ top chefs. From Tommy Tang to Kai, caterer to the stars, these chefs will take you into their kitchens and show you how to prepare their favorite recipes.

Scott Henricks, the Company’s President & CEO, said, “We are very pleased to have our first official launch of an iLive channel. We believe that the combination of several sources of revenue that potentially include B2B, B2C, and e-commerce, along with the timelessness of the content, will prove to be a very successful business model for iLive. We look forward to continue to produce compelling, entertaining, timeless content under similar guidelines for our other channels.”

The Company

iLive is an Online Entertainment Media Company whose goal is to seamlessly integrate streaming video and e-commerce in the context of a global branded network. Each show will combine the entertainment value of a sitcom while leveraging the Internet’s ability to facilitate the purchasing of products and merchandise via e-commerce. The site will offer all of the product details necessary for the consumer to make an intelligent buying decision, instantly on-demand, plus the video stimulus necessary to help customers shop online with

“Safe-harbor” statement: Certain statements in this release are intended to be “forward-looking” statements as defined in the Private Securities Litigation Reform Act of 1995. Such statements are subject to numerous risks and uncertainties. Actual results may vary significantly from the results expressed or implied in such statements. Factors that could cause actual results to materially differ from the forward-looking statements include, but are not limited to, risks and delays associated with product development, risk of market acceptance of new products, risk of technology or product obsolescence, competitive risks, reliance on development partners and the need for additional capital.

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