INC2inc announces that Barclay Enterprises and Packaging Specialists, two industry-leading brokers, are successfully processing transactions between buyers and suppliers over its online marketplace. INC2inc, the premier B2B online marketplace for direct materials in the food and beverage manufacturing industry, provides a neutral solution for planning, procurement, and fulfillment in a relationship-driven industry, allowing established partnerships among brokers, buyers and suppliers to thrive and improve over the Internet.

Over the last 8 weeks, INC2inc has transacted over $2 million in orders between 15 trading partners, including Barclay Enterprises and Packaging Specialists, and is currently working to integrate over 300 trading partners on the marketplace by the end of the year.

“We were one of the first brokers to see INC2inc’s solution and we immediately wanted to go online,” said Kent Gardner. “We view our relationship with INC2inc as another avenue in which to better serve our customers.” Based in Dallas, Packaging Specialists is owned by the father-son team of Kent, Todd and Brent Gardner.

Industry experts have long predicted that digital marketplaces will eliminate brokers, and some marketplaces have focused on doing just that. In contrast, INC2inc has built a neutral e-commerce platform that welcomes brokerage firms to its marketplace. Through INC2inc’s online marketplace, brokerage firms are gaining the immediate benefits of an e-commerce solution, including increased speed and efficiency in processing transactions and shared visibility into order status. As a result, brokers can better serve their existing customers and grow their business by accessing new customers.

“Our goal from the beginning has been to facilitate the inventory replenishment cycle between trading partners, and in our industry, that also includes the brokers,” said Chris Renner, chief operating officer and co-founder of INC2inc. “We don’t desire to disrupt the current relationships that exist today, we’re merely providing the neutral platform for these companies to efficiently and flexibly conduct transactions.”

Barclay Enterprises is a family-owned brokerage firm currently using INC2inc’s online marketplace. For the last 23 years, Tim Barclay, owner and president, has facilitated transactions between some of the largest food manufacturers and ingredient suppliers in the country. “Before using INC2inc we were processing transactions manually by hand keying, phoning and faxing — leaving a lot of room for interpretation, confusion and human error. Now I can process orders in record time and conduct business more effectively,” said Barclay. “If doing business on INC2inc’s marketplace continues to work as well as I expect, I will encourage all of my customers to move their businesses online.”

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About INC2inc

INC2inc is e-inventing the food chain through its business-to-business (B2B) online marketplace for the highly fragmented food and beverage manufacturing industry. INC2inc enables multiple buyers (food manufacturers) and sellers (food ingredient, raw material and packaging suppliers) to transact business on the Web, eliminating inefficiencies, decreasing costs of doing business, and empowering communication. INC2inc is headquartered in Dallas, Texas, and was selected for the “50 to Watch” list. For more information, visit INC2inc’s Web site at