Information Resources, Inc. (Nasdaq: IRIC) announced yesterday that it has entered into agreements with Dairy Management Inc.(TM) (DMI) and the International Dairy Foods Association (IDFA) to provide both organizations with scanner-based tracking information for cheese and milk for the next three years.

Under the agreements, IRI will supply scanner-based tracking information via IRI’s CPGNetwork service, which provides rapid, Web-based information delivery. DMI and IDFA also will have access to IRI’s analytical tools and analytical projects tailored specifically toward the milk and cheese industry. In addition, DMI and IDFA members will have access to customized IRI data subscriptions for their own special needs.

“IRI’s ability to provide keen insights into consumers’ buying habits, combined with their leading-edge technology and their quality of service will help us dramatically improve the service we provide to our members and help us to more effectively build demand for U.S.-dairy produced dairy products,” said Madlyn Daley, Vice President of Market Research at DMI. Based in Rosemont, Ill., DMI is the domestic and international planning and management organization that builds demand for U.S.-dairy produced dairy products on behalf of America’s more than 90,000 dairy farmers.

“In order to build our business, we need to have top-of-the-line insights into consumers’ buying habits and in today’s fast-paced world, we need information delivered quickly, effectively and cleanly,” said Tom Nagle, Vice President of Marketing at IDFA. Based in Washington, DC, IDFA is the largest trade organization that represents the dairy processing and manufacturing industries in the United States.

“We believe that IRI, with its leading-edge technology and high quality of service, will deliver just what we need,” Nagle said. “We are looking forward to beginning this partnership.”

“DMI and IDFA play a key role in the CPG (Consumer Packaged Goods) and dairy industry and we are committed to helping them better serve their members,” said Ed Kuehnle, Group President, IRI North America. “We have been working hard to meet the needs of the dairy industry and this partnership with DMI and IDFA will solidify our position as the leading information supplier to that industry.”

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Information Resources, Inc. is a leading provider of UPC scanner-based business solutions to the consumer packaged goods industry, offering services in the U.S., Europe and other international markets. The Company supplies CPG manufacturers, retailers and brokers with information and analysis critical to their sales, marketing and supply chain operations. IRI provides services designed to deliver value through an enhanced understanding of the consumer to a majority of the Fortune 500 companies in the CPG industry.