Brings Big Business Benefits to Independent Restaurant Operators And Builds Community of Services Through New Alliances with National Restaurant Association, Procter & Gamble and Specialty Providers

Instill Corporation, a leading provider of e-Business services for the foodservice industry, today announced the immediate availability of by Instill. is a vertical portal specifically designed for independent restaurants and small chains, offering resources and capabilities that only large chains historically have possessed. delivers relevant content, analytical tools, e-commerce and third-party services tailored to independent restaurants. Foodscape is part of the Instill Foodservice Network. (Editor’s Note: See “Instill Corporation Garners Support From Applebee’s, Sodexho Marriott Services,” dated May 18, 2000.)

In addition, Instill announced a series of partnerships formed to support Each partner delivers value to restaurant operators by offering expertise to the richness of Strategic alliances include:

National Restaurant Association and its Educational Foundation, the leading business association for the restaurant industry, will provide content, educational courses and materials exclusively to the site, making an online destination of choice for restaurant education and training.

Procter & Gamble’s Commercial Products Group, operated as part
of P&G’s Global Food and Beverage Business, will provide comprehensive educational content specific to the unique needs of small chains and independent restaurant owners. P&G markets more than 300 brands to nearly 5 billion people in more than 140 countries. P&G holds more patents in food technology than any other U.S. food company.

Angelica Uniform, Bare Associates, Big Tray Restaurant Equipment, RestQuip and Value Star are several of the new specialty partners who have joined since March of this year.

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Biztro, Hewlett-Packard Company, ICON LLC, Lettuce Entertain
You Enterprises, Nation’s Restaurant News, and Visa U.S.A. are
charter partners who offer technology, services and content to independent restaurants.

“With, and its alliance partners, Instill is delivering on its vision to supply key services to this targeted segment of the supply chain, independent and small chain operators,” said Mack Tilling, CEO, Instill. “Launch of this site closes a significant loop in our strategy to service the entire supply chain, from independents, distributors to manufacturers. From here, it’s just a matter of exponential growth.”

“By making valuable information available that is specific to the unique needs of small chains and independent restaurant owners – virtually at the push of a button – the efficiency of doing business in foodservice will greatly be improved,” said Charlie Pierce, vice president of P&G’s Global Commercial Products Business. “We’re delighted to play a part in this innovative business tool.”

“The National Restaurant Association has been working on an Internet strategy that will take its education and training programs to the next level of exposure and innovation,” said Steven C. Anderson, association president and chief executive officer, National Restaurant Association. “Instill’s significant presence, leadership and reputation in this industry with strong customer and partner alliances makes Foodscape an obvious ally for our Educational Foundation to extend its education and training programs.”

About Foodscape by Instill

Foodscape by Instill ( delivers industry news, education materials, best practice case studies, operation resource listings, a community chat forum and e-commerce services. The Web site is comprised of five major areas:

Industry news – Customized editorial content will be provided
by a variety of sources, including Nation’s Restaurant News, and the National Restaurant Association.

Education – Foodscape will offer online training, educational
materials and demonstrations of “best practices” from top chefs and industry leaders, such as, Lettuce Entertain You,

National Restaurant Association and its Educational Foundation and Procter & Gamble. Topics range from food safety and sanitation to menu analysis and lease negotiation. Other information resources are recipes, recommended books and videos, and profiles of industry leaders.

Resources – Tools and resources addressing needs ranging from
analyzing cost of goods and labor efficiency to crisis management information, employment search, and administrative
services. Partners National Restaurant Association and Value
Star will provide a resource directory.

Restaurant Community – The community page will offer an “Ask
the Expert” forum where industry experts will answer questions
from operators. There will also be an active discussion forum between members.

e-Commerce – Ability to purchase products and services such as
equipment, office supplies, and insurance through alliance
partners, with future availability of food and beverage
procurement through current distributor relationships.


The Web site is live today at will be demonstrated at the National Restaurant Association Show in Chicago on May 20-24 at Instill booth No. 5669.

About Instill Corporation

Instill has been providing e-Business services to the foodservice industry since 1993, delivering e-commerce and information services to the restaurant supply chain including operators, distributors, and manufacturers. Instill’s suite of Internet services enable more efficient procurement processes and business intelligence. Instill consolidates industry-wide data and provides business intelligence capabilities for improving the profitability and market positions of its customers.

The company services and links thousands of operators with their key distributors. Some of the operators using Instill services include, Applebee’s International, Brinker International, Delaware North, Fine Host, Five Star, Lettuce Entertain You, Marie Callender’s and Sodexho Marriott Services. Instill also provides services today to many of the major food manufacturers and has strategic alliances with such partners as The National Restaurant Association, Procter & Gamble and Technomic. With over 160 employees, Instill is headquartered in Redwood City, California, with offices in Chicago, New York, Atlanta, Washington DC, Philadelphia and Southern California. Instill can be reached at 888-Instill or visit Instill’s Web site at