Intercorp Excelle Inc. (NASDAQ: RENE), manufacturer of Canada’s No. 1 refrigerated salad dressing, Renee’s Gourmet(TM), announced today that on September 26, 2000 it had hosted a food broker conference at its Toronto headquarters for food brokers currently representing its products in the United States.
The Company invited food brokers representing approximately 15 major food chains with over 5,000 stores in New York, New Jersey, Pennsylvania, Virginia, North and South Carolina, and Georgia, to visit Intercorp’s headquarters and its production facilities.
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As previously announced, Intercorp is actively pursuing the U.S. market and has secured new listings of Renee’s Gourmet(TM) and Renee’s Gourmet Naturally Light(TM) dressings in a number of U.S. supermarket chains including Harris Teeter’s, Wegmans, Lunds/Byerly’s and Fairway Markets.
Arnold Unger, Chief Executive Officer of Intercorp Excelle, said, “We now have some exceptional broker representation on the Eastern seaboard, including Crossmark in New York, and just recently, North and South Carolina and The Produce Connection located in Florida. Their experience in produce sections of U.S. supermarkets will certainly help us generate further listings and acceptance of our superior quality Renee’s Gourmet(TM) brand dressings, sauces and marinades from new retailers and consumers in the United States.”
He continued, “We believe bringing these representatives to our headquarters to view our modern production facility, really makes a difference in generating excitement and passion for our products. We hope this excitement will automatically be passed on to their produce buyers and contacts in the U.S. The U.S. market in our category is growing very rapidly and we have been far and away the dominant category player in the Canadian market for years. We intend to bring to U.S consumers the same combination of extraordinary taste, quality, health and value that has driven our Canadian success.”
About Intercorp Excelle Inc.:
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By GlobalDataIntercorp Excelle Foods Inc. is the market leader in developing, manufacturing, marketing and distributing retail branded, private label and food service salad dressings, sauces, marinades, dips and mayonnaise Canada and is now striving for similar positioning in the U.S. The primary aspect of all products is the undisputed quality and enormous taste appeal. The Company’s primary brand name, Renee’s Gourmet(TM), uses no additives, no preservatives, no MSG, and is suitable for those who are lactose intolerant, diabetic and weight conscious. Renee’s Gourmet(TM) is the number one selling line of refrigerated salad dressings in Canada (AC Neilsen, 2000).
For more information, please refer to Intercorp Excelle Inc.’s web site, www.renees.com.
The information contained in this news release, other than historical information, consists of forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Such statements regarding the timing of acquiring and developing new products, of bringing them on line and of deriving revenues and profits from them, as well as the effects of those revenues and profits on the Company’s margins and financial position, is uncertain because many of the factors affecting the timing of those items are beyond the company’s control.
This release and prior releases are available on the KCSA Public Relations Worldwide web site at www.kcsa.com.
