Intercorp Excelle Inc. (NASDAQ: RENE), manufacturer of Canada’s No.1 refrigerated salad dressing, Renee’s Gourmet(TM), announced today that it has secured new listings of Renee’s Gourmet(TM) and Renee’s Gourmet Naturally Light(TM) dressings in supermarket chains which include Harris Teeter’s, Wegmans, Lunds/Byerly’s and Fairway Markets in the USA.
These chains operate a total of approximately two hundred and thirty (230) stores in eight states, including New York, New Jersey, Pennsylvania, Virginia, North and South Carolina, Georgia, and Minnesota.
Alysse Unger, Business Development Director of Intercorp Excelle, said, “We are thrilled with the success of these launches, and initial favorable acceptance of our superior quality dressings from new Retailers and consumers south of the Canadian border. This will most certainly open up additional opportunities to introduce the Renee’s Gourmet(TM) brand name to other major regions within the U.S. marketplace.”
She continued, “Our strategic vision has focused on penetration into the United States market with our Branded refrigerated products. This represents an extremely positive major step in that direction. The U.S. market in our category is growing very rapidly and we have been far and away the dominant category player in the Canadian market for years. We intend to bring to U.S. consumers the same combination of extraordinary taste, quality, health and value that has driven our Canadian success.”
Arnold Unger, Intercorp’s CEO continued, “This is an exciting year for the Company. We set aggressive sales growth targets in excess of 30%, and we are over delivering on those objectives, and doing this profitably. All business segments are meeting planned objectives, in addition to the successful branded launches mentioned above. After successfully acquiring A1® Steak Sauces for the Canadian market last year, sales are nearly 50% higher. The best is yet to come from Intercorp, both in new product launches, new customers, and new markets. We believe this success is the result of our historic commitment to our customers; to provide superior quality products and ongoing value.”
About Intercorp Excelle Inc.:
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Intercorp Excelle Foods Inc. is the market leader in developing, manufacturing, marketing and distributing retail branded, private label and food service salad dressings, sauces, marinades, dips and mayonnaise Canada and is now striving for similar positioning in the U.S. The primary aspect of all products is the undisputed quality and enormous taste appeal. The company’s primary brand name, Renee’s Gourmet(TM), uses no additives, no preservatives, no MSG, and is suitable for those who are lactose intolerant, diabetic and weight conscious. Renee’s Gourmet(TM) is the number one selling line of refrigerated salad dressings in Canada (AC Neilsen, 2000).
For more information, please refer to Intercorp Excelle Inc.’s web site, www.renees.com.
The information contained in this news release, other than historical information, consists of forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Such statements regarding the timing of acquiring and developing new products, of bringing them on line and of deriving revenues and profits from them, as well as the effects of those revenues and profits on the Company’s margins and financial position, is uncertain because many of the factors affecting the timing of those items are beyond the company’s control.
This release and prior releases are available on the KCSA Public Relations Worldwide web site at www.kcsa.com.