The viaLink Company (NasdaqNM:VLNK) today announced that Interstate Bakeries Corporation (NYSE:IBC) will implement viaLink’s syncLink(SM), clearLink(SM) and sbtLink(SM) services as integral components of its e-commerce strategy. Through this suite of viaLink services, Interstate Bakeries will synchronize item, price and promotion data with its e-commerce trading partners.

“The viaLink services will be a central piece of our e-commerce solution,” said Frank W. Coffey, Interstate Bakeries’ chief financial officer. “We are depending on the viaLink services to help us reduce or eliminate invoice discrepancies and deductions, increase the overall efficiency of our supply chain and help us meet customer requests and requirements.”

“As the nation’s largest wholesale baking company, Interstate Bakeries’ decision to adopt this suite of viaLink services serves as further endorsement by an industry leader of our e-commerce solutions,” said Lewis B. “Bucky” Kilbourne, viaLink’s chairman and chief executive officer. “We are pleased that Interstate Bakeries has chosen us as a core solution for the synchronization of item, price and promotion data with its e-commerce trading partners.”

About The viaLink Company

The viaLink Company (NasdaqNM: VLNK) is a leading provider of subscription-based, business-to-business electronic commerce services that enable food industry participants to efficiently manage their highly complex supply chain information. viaLink’s core service, syncLink(SM), allows manufacturers, wholesalers, distributors, retailers and Foodservice operators to communicate and synchronize item, price and promotion information in a more cost-effective and accessible way than has been possible using traditional electronic and paper-based methods. viaLink’s additional services, which are all built on the syncLink foundation, include clearLink(SM) for item movement data, distribuLink(SM) for chain pricing data and sbtLink(SM) for scan based trading. For more information, visit viaLink’s website:

About Interstate Bakeries Corporation

Interstate Bakeries Corporation is the nation’s largest wholesale baking company, with 66 bread and cake bakeries located in strategic markets from coast to coast. Some of the company’s best-known brands include Wonder, Butternut, Merita, Eddy’s, Millbrook, and Colombo breads, Hostess cakes, Dolly Madison cakes and Drakes cakes. The company is headquartered in Kansas City, Missouri.

This release contains forward-looking statements that involve risks and uncertainties. The viaLink Company now resembles a development stage company, which has commenced its planned operations but has not yet generated significant revenues. Among the important factors that could cause actual results to differ materially from those in the forward-looking statements are Interstate Bakeries’ continued acceptance of viaLink’s syncLink service, viaLink’s ability to scale to meet Interstate Bakeries’ potential needs, the extent of viaLink’s anticipated operating losses and negative cash flow; viaLink’s ability to attract additional financing, viaLink’s dependence on its strategic alliance partners; intense marketplace competition; rapid technological change and the possible obsolescence of viaLink’s service; dependence on certain key personnel and need to hire additional personnel; viaLink’s inability to protect its proprietary technology; as well as other factors detailed in viaLink’s filings with the Securities and Exchange Commission, including its recent filings on Forms 10-KSB and 10-QSB.