ireserve.com, an ASP providing a full-service reservations and appointments system for local merchants and professional services, such as restaurants, beauty salons, health clubs and spas, announced a strategic partnership with Washingtonian.com, the online version of The Washingtonian. The Washingtonian is one of the nation’s most respected and successful magazines, winning five National Magazine Awards in recent years.

With this partnership, Washingtonian.com users seeking to make restaurant reservations can link to a co-branded ireserve/Washingtonian site, enabling them to make real-time, online restaurant reservations 24 hours a day, 7 days a week, as well as view editorial content on restaurants reviewed by Washingtonian.com.

“One of Washingtonian Online’s most popular features is its restaurant reviews, and one of our primary goals is to provide our readers with electronic services that are tailored to their needs. ireserve’s online booking engine could not be better suited for the Washingtonian.com and what we are trying to achieve at Washingtonian Online,” said Thomas Head, Executive Food & Wine Editor of Washingtonian.com. “ireserve.com is a leader in online restaurant reservations in the Washington D.C. area, already offering online reservations at over 30 of the city’s top restaurants, including 10 of our “100 Very Best Restaurants” for 2000, so we are pleased to bring this service to our readers.”

“We couldn’t be happier to provide Washingtonian Online, the premiere guide and resource to dining in the Washington D.C. area, with our booking engine and access to the best selection of restaurants in the D.C. area. Washingtonian Online’s user base will drive traffic to our participating restaurants, while its award-winning editorial content will allow our users to make educated decisions about where to dine. In keeping with our overall strategy, rather than developing our own original content and spending marketing dollars to attract consumers to our site, this partnership allows us to focus on continuing to build on the best reservations software in the market, while providing Washingtonian Online’s users with online reservations functionality,” said David Kanbar, founder and CEO of ireserve.com.

About Washingtonian.com
Washingtonian.com, the online version of The Washingtonian magazine, offers users many of the same features readers have come to rely on from “the magazine Washington lives by”–including expert restaurant reviews and recommendations on everything from top doctors to weekend travel–plus such online-only features as theater reviews, Q&A advice from the magazine’s restaurant critics, and news and gossip items that make up the Washington “Buzz.” With a paid circulation of 160,000, The Washingtonian is number one in market penetration of all city and regional magazines, reaching one in nine area households. Washingtonian Online, now in its sixth year of operation, reaches an average of 123,000 unique visitors a month.

About ireserve.com
ireserve.com is an ASP that automates the reservations book of local merchants and professional service firms such as restaurants, spas, health clubs, beauty salons, tanning salons, doctors and dentists. ireserve’s software enables such merchants to more efficiently manage the reservations process, build a database on their customers that results in an enhanced level of service, and provides the information to market their products and services to new and existing customers in a highly targeted manner. ireserve’s software also offers a new marketing channel and revenue opportunity for merchants since it interfaces with ireserve’s booking engine which, through a number of strategic partnerships, is found on consumer web sites such as zagat.com. This allows their customers to make online reservations and appointments in real time, 24 hours a day, seven days a week via their PC, PDA or wireless phone. ireserve now has nearly one-hundred merchants signed up in Boston, Chicago, Los Angeles, Miami, New York, San Francisco and Washington DC and expects its network of merchants to rapidly expand through a number of licensing arrangements it plans on entering. For more information, visit www.ireserve.com.