Omahasteaks.com, one of the most recognized gourmet food sites on the Web, today continued its evolution by unveiling a smarter, more user-friendly site design. The enhancements include a sleek, new graphic user interface and enhanced ordering features designed to make buying the perfect meal or gift easier than ever.
“Last holiday season Omahasteaks.com had one of the highest customer satisfaction ratings in e-retail,” stated Jim Paschal, president of Omahasteaks.com. “Our customers received the right order, at the right time, to the right address. This year, we’re making shopping on Omahasteaks.com easier, faster and more enjoyable than ever.”
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Visitors will experience the enhancements from the moment they log on. In addition to the new look and feel, users can now utilize the site’s mini-cart technology. The mini cart offers a simple solution to customers shopping for multiple people at the same time, allowing them to view the contents of their cart while they shop and then process their orders all at once. No more buying for one person at a time, checking out and starting over again. Once the order is placed, users can click on the site’s order status button to track each order in real-time.
As Omaha Steaks are purchased for home entertaining as much as they are for gift giving, Omahasteaks.com has now added a “virtual cookbook” section to the site. Through streaming audio and video, users can learn tips on elegant entertaining or quick meals for a crowd. And there are easy to use cooking tips and recipes to try at home.
Omahasteaks.com has also implemented a new Membership Services Program. Members will receive additional savings to those already offered on the site. Furthermore, users are under no obligation to join the program and can delete their membership at any time.
The improvements represent another step in the continuing evolution of one of the oldest and most successful e-retailers on the Web. Starting out as plain text on CompuServe in 1991, Omahasteaks.com has been able to leverage the size, experience and distribution channels of its parent company to handle explosive growth and avoid many of the problems experienced by other online retailers.
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By GlobalData“Our customers should not have to spend their time learning how to use a complicated site or worrying about order delivery,” continued Paschal. “These improvements reinforce our 83-year heritage of providing the ultimate customer service. Our goal has always been that each customer be absolutely thrilled with every purchase that they make.”
About Omaha Steaks
Omaha Steaks is the nation’s largest direct-response marketer of steaks and one of the most recognizable names in the food industry with over 1.5 million worldwide customers. Omaha Steaks’ products can be purchased through: the website at www.omahasteaks.com, catalog phone fax (800-428- 1593), phone (800-228-9055) and retail store locations (800-248-8786).
