Keebler Foods Company (NYSE:KBL) announced today that Richard C. Robertson is being promoted to the newly created position of Vice President–General Manager of Keebler DSD, the Keebler direct store door (“DSD”) distribution system. Mr. Robertson previously held the position of Vice President – Southeast Region at Keebler.

“Over the past four years Rich Robertson has done a superb job leading the Southeast Region, at a time when Keebler Brands has more than doubled in size and complexity due to the expansion of our core business and acquisitions,” said David B. Vermylen, President-Keebler Brands. “Today our DSD distribution system, a key strength of Keebler, is responsible for the distribution of our four core brands, Keebler, Cheez-It, Famous Amos and Murray Sugar Free. Additionally, this fall we will be introducing a line of Sesame Street snacks. Rich brings to this new position both the energy and vision that are critical to moving us to the next level by helping Keebler address the dynamic issues in our marketplace today.”

Robertson has been with Keebler in a variety of ever increasing headquarter and field positions for 23 years. In his new role, Robertson will be responsible for the total Keebler DSD distribution system and its strategic and tactical agenda. In addition, the five Region Vice Presidents, the Vice President of Retail Sales and the Vice President of Customer Teams will report to him.

Keebler, founded in 1853, is the second-largest cookie and cracker marketer and manufacturer in the United States with net sales of $2.7 billion in 1999. Keebler markets its products under well-recognized brands such as Keebler, Cheez-It, Carr’s, Ready Crust, Famous Amos, Murray, Plantation and Austin. Keebler is also a leading manufacturer for both the private label and foodservice markets. Keebler is the licensed supplier with the Children’s Television Workshop featuring Sesame Street Muppet characters and educational games on a broad range of snack category products. Through its Little Brownie Bakers subsidiary, Keebler is also a leading licensed supplier of Girl Scout Cookies. Keebler Foods Company is headquartered in Elmhurst, Illinois. For additional information, please visit the Keebler Web site at < ahref=""target="_blank">

Statements contained in this press release that are not historical facts are forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. All forward-looking statements are subject to risks and uncertainties that could cause actual results to differ from those projected. Other factors that may cause actual results to differ from the forward-looking statements contained in this release and that may affect the company’s prospects in general are described in the company’s filings with the Securities and Exchange Commission.

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