Kellogg Company (NYSE: K) today announced organizational and management changes to strengthen its focus on achieving consistent, reliable growth in the United States and other core markets. The company is being organized into two main operating divisions: Kellogg USA and Kellogg International.

David Mackay, senior vice president, Kellogg Company and president, Kellogg USA, will continue to head the U.S. division, reporting to Carlos M. Gutierrez, chairman of the board and chief executive officer.

The new Kellogg International division will be based in Battle Creek and responsible for all operations outside the United States. Alan F. Harris, currently president, Kellogg Europe, has been appointed president, Kellogg International, reporting to Gutierrez. Harris also retains the title of executive vice president, Kellogg Company.

Gustavo Martinez, currently president, Kellogg Latin America, has been appointed to the additional positions of vice president, Kellogg Company and executive vice president, Kellogg International, reporting to Harris.

Timothy P. Mobsby, currently vice president, global marketing, has been appointed vice president, Kellogg Company; executive vice president, Kellogg International; and president, Kellogg Europe, reporting to Harris.

Jacobus “Koos” Groot, executive vice president, Kellogg Company and president, Kellogg Asia-Pacific, is leaving the company, effective January 1, 2001. His successor, who will report to Harris, has not been named.

“Alan Harris has broad management experience at Kellogg Company, having led our European, Latin American, and Canadian divisions as well as U.S. cereal sales and marketing,” Gutierrez said. “Alan’s leadership of all international operations will enable me to work even more closely with David Mackay as we focus on growing our largest market, the United States.

“Gustavo Martinez will continue to concentrate on the substantial growth opportunities in Mexico and the remainder of Latin America,” Gutierrez said. “Tim Mobsby is well prepared to assume his higher level of responsibility. He is a seasoned Kellogg manager with operational experience in the U.S. and in Europe, including leadership of our United Kingdom and French businesses.”

Regarding Groot’s resignation, Gutierrez said, “I thank Koos Groot for his contributions to Kellogg Company during the past two years. We fully respect his decision to leave the company in January to pursue other interests.”

Commenting on the overall organization and management changes, Gutierrez said, “These changes will strengthen our organization’s focus on growth opportunities in the United States and our other core markets and further strengthen our ability to achieve sustained, reliable growth over the long term.”

With annual sales of nearly $7 billion, Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including toaster pastries, cereal bars, frozen waffles, wholesome snacks, and meat alternatives. The company’s brands include Kellogg’s, Special K, Rice Krispies, Eggo, Pop-Tarts, Nutri-Grain, MorningStar Farms, and Kashi. Kellogg icons such as Tony the Tiger and Snap! Crackle! Pop! are among the most recognized characters in advertising. Kellogg’s products are manufactured in 20 countries and marketed in more than 160 countries around the world. For more information, visit Kellogg’s web site at www.kelloggs.com.