US cereal maker Kellogg has announced the introduction of a new addition to its children’s product portfolio, a whole-grain cereal called Kellogg’s Tiger Power.

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The company said the new cereal, which will reach store shelves this month, is a good source of protein, calcium and iron, as well as fibre. Kellogg said it now has 50 cereal products in its portfolio that contain whole grain and/or fibre.


“The new 2005 Dietary Guidelines call for increased consumption of whole-grain and nutrient-rich foods and also identify calcium and fibre, among other vitamins and minerals, as ‘nutrients of concern’ for children,” said Chris Lowry, Kellogg’s vice president of global nutrition.


To read more about the new US government dietary guidelines, click here.

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