Cereal company Kellogg has announced rises in sales and net earnings for the second quarter.

Net earnings for the quarter ended 2 July 2005 were $259m, compared with $237m for the previous year’s period. Net sales were $2.587bn, compared with $2.387bn a year ago.

Each of the Company’s reporting segments posted sales growth as a result of growth in existing products, successful innovation, and strong brand-building programs.

“We are pleased to report another quarter of strong results,” said Jim Jenness, Kellogg’s chairman and chief executive officer.  “Business momentum continued in the second quarter and we again capitalized on this strength through increased investment in future growth.”