Kraft Foods, the nation’s largest packaged foods company, and PDQuick, a leading direct-to-home delivery e-tailer, today announced that they have signed an agreement aimed at creating marketing opportunities for Kraft products, using PDQuick’s proprietary Internet-enabled customer fulfillment system for express delivery of made-to-order meals and popular brands of groceries and convenience products to the home or workplace.
Under the terms of the agreement, Kraft will become the exclusive category provider of prepackaged meats and cheeses, frozen pizza, side dishes and salad dressings as well as the preferred supplier of foodservice products and services for PDQuick. In addition, Kraft will provide an assortment of coffee, cereals and beverages as an integral part of PDQuick’s menu.
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Dan Frederickson, Chief Executive Officer of PDQuick, said, “Delivering Kraft brands is part of our commitment to customers to offer only the best foods available. Through this agreement, we will be able to provide our customers with leading Kraft brands almost around the clock every day of the week – within minutes of their online or phone order.”
PDQuick customers will be able to purchase such popular Kraft brands as Kraft cheeses, Oscar Mayer sliced meats, Lunchables lunch combinations, Post ready-to-eat cereals, Philadelphia cream cheese, Tombstone and Di Giorno pizza, Kraft macaroni and cheese dinners, Stove Top stuffing mixes and Miracle Whip salad dressing.
Kraft and PDQuick will also participate in joint marketing and promotional initiatives, including establishing web site hot links. Of all the food companies offering meal solutions via the Internet, Kraft’s web site (www.kraftfoods.com) has the highest number of individual visitors, according to PCData On-line.
Kraft Foods, the North American food business of Philip Morris Companies Inc., is the nation’s largest packaged foods company.
Founded in 1987, PDQuick, an innovator in online and off line convenience shopping and direct-to-home retailing, provides customers with made-to-order everyday meals and thousands of the most popular branded products via the Internet (www.pdquick.com) or by phone at 1-888-PDQuick. PDQuick is committed to offering customers the finest products available and is allied with such category leaders as Campbell Soup, Coca Cola, Ice Cream Partners USA, Jon Donaire, Kraft, McKesson Water Products, McLane Co., Nabisco, Orval Kent, Rich’s Products, Suiza Foods, Sysco and Vie de France.
