NORTHFIELD, Ill.–(BUSINESS WIRE)–Kraft Foods (NYSE: KFT – news), a global leader in branded foods and beverages, announced today that it has consolidated strategic and tactical media planning and buying activities across its Latin America businesses. Kraft Foods International has named Young & Rubicam, a part of the WPP group, as media coordinating agency for Brazil. Starcom, a unit of bCom3 of Leo Burnett, will be responsible for the balance of the region, including such countries as Argentina, Venezuela, Peru, Ecuador and Central America.
This effort to streamline media planning and buying activities follows similar actions taken by Kraft in Europe earlier this year, and more recently, in its Asia Pacific Region.
“Our dynamic growth in the Latin America Region, accelerated by our integration of Nabisco brands, requires us to be extremely focused and efficient in all our marketing efforts,” said Ann Daw, Senior Vice President Strategy and Marketing Development for Kraft Foods International. “We will be better able to leverage scale across our businesses and respond quickly to marketplace opportunities,” she continued.
“We are on an exciting and fast-paced schedule for both new product introductions and base business expansion,” noted Joachim Krawczyk, Group Vice President, Kraft Foods International and President of Kraft’s Latin America Region. “This initiative puts us in a better position to share and integrate learnings and best practices across our businesses more quickly,” he added.
Kraft Foods markets many of the world’s leading food brands, including Kraft cheese, Jacobs and Maxwell House coffees, Nabisco cookies and crackers, Philadelphia cream cheese, Oscar Mayer meats, Post cereals and Milka chocolates, in more than 140 countries.
For more information about Kraft Foods visit our website at www.kraft.com