Kraft Foods Inc., the nation’s largest packaged food company, announced today the launch of an integrated promotion to extend brand reach and awareness online.
The Big Tuna Kahuna promotion was created specifically to increase awareness for Miracle Whip® Salad Dressing, Kraft Mayo® Real Mayonnaise and StarKist® Tuna. The online creative for The Big Tuna Kahuna integrated promotion was developed and executed by Promotions.com (Nasdaq:PRMO – news), the Internet promotion experts.
Designed to increase online awareness for Kraft Foods, and StarKist Foods Inc., “The Big Tuna Kahuna sweepstakes” (http://www.bigtunakahuna.com) provides online support to an expansive offline marketing campaign. Specially — marked packages of Miracle Whip and Kraft Mayo feature detailed information about the promotion prompting consumers to enter. Kraft Foods is lending support to the program with a cents-off FSI in major newspapers distributed to 40 million households. The FSI features the promotion URL and invites consumers to visit the site and enter the promotion for their chance to win one of thousands of prizes and access special tuna recipes from Kraft Foods. Once at the site, consumers enter their email address and register. Participants are then asked to type in the unique ingredient that makes their tuna salad special. Upon entering their secret ingredient, participants are automatically entered into the sweepstakes. Grand Prize for the sweepstakes is the Big Island Adventure Trip, a 7-day expense paid trip for four to Hawaii.
The Big Kahuna sweepstakes will also receive online banner support from the Miracle Whip.com, Starkist.com and Supermarket.com sites. The promotion ends December 31, 2000.
Promotions.com, Inc. (Nasdaq:PRMO – news) has been providing Internet promotion expertise to marketers and agencies since 1996. The Company offers a comprehensive range of promotion products and services including the award-winning Webstakes.com to enable companies to achieve their customer acquisition and retention objectives. Its unique combination of direct marketing experience, proprietary iDIALOG(TM) technology, and proven promotion techniques helps clients stimulate sales, gain trial, increase awareness and build long-term relationships with their customers. Promotions.com is structured into three distinct business units, each capable of helping a client to achieve its business objectives: PROMOTIONS.COM CUSTOM SOLUTIONS: Strategic Concepting, Creative Execution and Promotion Management; PROMOTIONS.COM DIRECT: PromoMail(TM) Targeted Promotion Email; and WEBSTAKES.COM: Promotion Portal, and Media Property for Advertising and Direct Marketing Sponsorships. Promotions.com has more than 180 employees with headquarters in New York and offices in Chicago, Los Angeles, San Francisco, and Tokyo. Clients include NBC (NYSE:GE – news), Compaq Computer Corporation (NYSE:CPQ – news), The Sharper Image, Kraft Foods, the Wm. Wrigley Jr. Company, Warner Bros., and Time Warner’s Road Runner.
This press release may be deemed to contain forward-looking information. Any forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements, including statements as to industry trends, future economic performance, anticipated profitability, anticipated revenues and expenses, and products or service line growth, may be significantly and materially impacted by certain risks and uncertainties, including, but not limited to, failure to meet operating objectives or to execute the operating plan, competition, and other economic factors. Additional risks and uncertainties are described in the Company’s public filings with the Securities and Exchange Commission.