Kraft Foods Inc. (NYSE: KFT), a global leader in branded foods and beverages, announced that Denise Morrison, 47, formerly Executive Vice President, Kraft Foods North America, and General Manager, Confections Division, has been named Executive Vice President, Kraft Foods North America and General Manager, Snacks Division. She replaces David Yale, who was head of this unit and has left the company to pursue other interests. In addition, Michele Buck, 40, previously Vice President, Marketing, Confections, has been appointed Executive Vice President, Kraft Foods North America, and General Manager, Confections Division. Both Morrison and Buck will be members of Kraft’s Operating Committee and report to Michael B. Polk, Group Vice President, Kraft Foods, and President, Biscuit, Snacks and Confections Group.
“We are fortunate to have two such strong and versatile leaders for our Snacks and Confections Divisions,” said Polk. “Denise has done a great job integrating our Kraft and Nabisco confections businesses over the last year, and she brings a broad range of management experience to her new role. Michele has an outstanding record of building businesses across a number of different categories, including confections.”
Morrison has more than 25 years of consumer packaged goods experience in multiple categories. She joined Nabisco in 1995 as Area Vice President of the Western Region sales organization, and was named Vice President of Sales for Nabisco U.S. Foods Group in 1996, and became Senior Vice president of Sales for Nabisco Foods Company in 1997. In 1999, she gained the additional title of General Manager of Down the Street Sales. In December 2000, she was named to her previous position as Executive Vice President of Kraft Foods North America, and General Manager, Confections Division.
Morrison began her career in 1975 as a Sales Representative for Procter & Gamble, moving two years later to Pepsi Cola Bottling Group as a Business Development Manager. In 1984, she joined Nestle Foods as a Confections Sales Planning Director and held a number of management and sales positions within Nestle. She graduated magna cum laude with a B.S. degree in Economics and Psychology from Boston College. Morrison serves on the Advisory Board for Catalyst; the Advisory Council for Leadership California; and is a member of the Leadership Fellows Program for the New Jersey Women’s Forum.
Buck joined Nabisco in 1996 as Business Director, Field Marketing, responsible for Snackwell’s Yogurt. As Managing Director of the Refrigerated Foods business for Nabisco, she was responsible for the marketing, manufacturing and finance functions of this unit. In 1997, she was named Vice President, Marketing, Planters, where she worked on repositioning the business, creating a new product pipeline and integrating the CornNuts acquisition. She was named Vice President, Marketing, Confections Division in 1999.
Buck began her career in packaged goods with Frito-Lay and joined Kraft as an Associate Brand Manager for Breyers Yogurt in 1988. In 1992, she was named Senior Product Manager for the Cool Whip brand. She holds a B.S. degree from Shippensburg University and an M.B.A. from the University of North Carolina-Chapel Hill.
Kraft Foods markets many of the world’s leading food brands, including Kraft cheese, Maxwell House and Jacobs coffees, Nabisco cookies and crackers, Philadelphia cream cheese, Oscar Mayer meats, Post cereals and Milka chocolates, in more than 140 countries.
For more information, please visit our website at www.kraft.com.