Yesterday, B2eMarkets, Inc. announced the expansion of a pilot program with Kraft Foods North America, Inc. (NYSE: KFT), a leader in branded food and beverages. The program, initiated in September 2000, is being extended to allow KFNA’s continued use of the B2eNegotiation(TM) solution from B2eMarkets as one of KFNA’s tools in creating total cost-based requests for quotes (RFQs) and managing multi-round public and private eNegotiations.

“B2eMarkets’ self-service strategic sourcing complements KFNA’s program to implement eSourcing methodologies, tools, and technologies,” said Marcia Glenn, vice president of procurement strategy and eProcurement for KFNA. “Their B2eNegotiation solution enhances KFNA’s deep knowledge of strategic purchasing and long-standing approach to supplier relationships.”

“Our hosted solution is a very cost-effective method of deploying efficient sourcing processes,” said Orville Bailey, B2eMarkets’ CEO and co- founder. “Implementing the B2eNegotiation solution provides a knowledge-based execution application to expand upon KFNA’s strategic sourcing expertise.”

About B2eMarkets

B2eMarkets delivers sourcing applications enabling world-class enterprises to institutionalize global sourcing management, achieve maximum value savings and sustain optimal sourcing performance. B2eMarkets solutions integrate planning, knowledge management and process efficiency in a global application for year-over-year cost savings and performance improvement. The B2eSourcing solution allows buyers to profile a category, develop and refine a negotiation strategy, negotiate and award contracts. B2eMarkets, Inc., is a privately held company headquartered in Rockville, Maryland. For more information, visit

B2eNegotiation is a trademark of B2eMarkets, Inc. All rights reserved.

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