US food giant Kraft Foods, a subsidiary of Philip Morris, has provoked criticism in the investment community for setting the price range of its initial public offering at US$26 to US$31.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The IPO is set for completion by the end of the second quarter, and will be the second largest new stock offering in US history.


just-food.com has just published a feature outlining analysts’ reaction to the IPO. To read it, click here.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now