US food giant Kraft has revealed more details about its new 100% Whole Grain snack line from its Nabisco biscuit division.


The line offers varieties of popular snack favourites baked with 100% whole grain, including Wheat Thins, Chips Ahoy!, Fig Newtons Fruit Chewy Cookies and Fig Newtons Bars.


Kraft said several items in the new 100% Whole Grain product line meet the company’s Sensible Snacking criteria (zero grams trans fat, low in saturated fat, sodium, sugar and calories) including Fig Newtons and Wheat Thins.


“Nabisco is committed to helping people get some of the nutrition they need from the foods they love,” said Anne Park, brand manager, biscuit new products – health and wellness, Nabisco. “The new 100% Whole Grain snack line offers a convenient, delicious way to incorporate some whole grain foods into an overall balanced eating plan with the great taste and high-quality that people have come to expect from Nabisco.”


The new range will be available in the cookie/cracker aisle in US grocery stores this month.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.