US food giant Kraft has revealed more details about its new 100% Whole Grain snack line from its Nabisco biscuit division.


The line offers varieties of popular snack favourites baked with 100% whole grain, including Wheat Thins, Chips Ahoy!, Fig Newtons Fruit Chewy Cookies and Fig Newtons Bars.


Kraft said several items in the new 100% Whole Grain product line meet the company’s Sensible Snacking criteria (zero grams trans fat, low in saturated fat, sodium, sugar and calories) including Fig Newtons and Wheat Thins.


“Nabisco is committed to helping people get some of the nutrition they need from the foods they love,” said Anne Park, brand manager, biscuit new products – health and wellness, Nabisco. “The new 100% Whole Grain snack line offers a convenient, delicious way to incorporate some whole grain foods into an overall balanced eating plan with the great taste and high-quality that people have come to expect from Nabisco.”


The new range will be available in the cookie/cracker aisle in US grocery stores this month.

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