Krispy Kreme Doughnuts, Inc. will begin trading on the New York Stock Exchange (NYSE) today under the new ticker symbol “KKD”. Scott Livengood, Chairman, President and CEO will ring the opening bell at the NYSE at 9:30 a.m. today, Thursday, May 17. Krispy Kreme had been listed on the Nasdaq National Market under the ticker symbol “KREM” since its initial public offering on April 5, 2000.

To celebrate the event, Krispy Kreme will construct a “temporary” store outside the Exchange complete with the Company’s signature doughnut-making equipment. Beginning at 7:00 a.m., Hot Original Glazed doughnuts and coffee will be given away outside the NYSE between Wall Street and Broad Street.

The 63-year-old North Carolina-based company is a leading branded specialty retailer of premium quality doughnuts, including the company’s signature Hot Original Glazed. Krispy Kreme currently operates 182 stores in 29 states.

Krispy Kreme can be found on the World Wide Web at www.krispykreme.com .

Information contained in this press release, other than historical information, may be considered forward-looking in nature and is subject to various risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected. Among the key factors that may have a direct bearing on Krispy Kreme’s operating results, performance or financial condition are its dependence on franchisees to execute its store expansion strategy, supply issues, competition and numerous other factors discussed in Krispy Kreme’s periodic reports, proxy statement and other information statements filed with the Securities and Exchange Commission.