Company
Profile:

Mars

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

 

Confectionery giant Mars has launched a new variety of its M&Ms products in a uniquely Hispanic flavour.


Mars claims to be the first major US company to produce confectionery made with dulce de leche (literally candy milk), a sweet Latin American variety of caramel. The new M&Ms will also be accompanied by a US$5m advertising campaign targeted specifically at Hispanics.


The new M&M’s are set to be launched mid-August in outlets in Los Angeles, San Diego, Miami, Puerto Rico and Texan cities San Antonio and Brownsville






To view related research reports, please follow the links below:-

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Confectionery: The International Market


The World Market for Confectionery Products


Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact