USA/LATIN AMERICA: Mars targets M&Ms at Hispanic consumers

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What are the key consumer trends driving FMCG in 2022?

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Mars

Confectionery giant Mars has launched a new variety of its M&Ms products in a uniquely Hispanic flavour.

Mars claims to be the first major US company to produce confectionery made with dulce de leche (literally candy milk), a sweet Latin American variety of caramel. The new M&Ms will also be accompanied by a US$5m advertising campaign targeted specifically at Hispanics.

The new M&M’s are set to be launched mid-August in outlets in Los Angeles, San Diego, Miami, Puerto Rico and Texan cities San Antonio and Brownsville

To view related research reports, please follow the links below:-

Confectionery: The International Market

The World Market for Confectionery Products

Free Report

What are the key consumer trends driving FMCG in 2022?

Gain insight into the 12 most important trends across the FMCG value chain
See the consumer survey data that underpins these insights
Learn what early-movers are already doing in terms of NPD and product marketing

Take a look at this report to give yourself the best standing in this developing market.

By GlobalData

Free Report

What are the key consumer trends driving FMCG in 2022?

Free Report

What are the key consumer trends driving FMCG in 2022?

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