They’re back and they just won’t be quiet! Heinz Ketchup’s wisecracking “talking label” bottles are returning by popular demand to add a splash of creative personality to any food.

The boisterous bottles with funny messages on the label will be rapping with consumers again this February, after a one-year hiatus. Heinz first introduced “talking labels” on the world’s best-selling ketchup in 1999, creating a buzz among consumers who couldn’t get enough of the humorous ketchup commentary.

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The 2001 edition bottles tickle taste buds with clever new condiment quips. One of the bold quips is “NOT GREEN,” a tongue-in-cheek reference to Heinz’s popular Blastin’ Green EZ Squirt, not the Grinch.


“The talking label bottles deliver the great taste of Heinz Ketchup with wry humor that speaks volumes about the brand’s fun personality and its versatility as a partner with any food,” said Brian Hansberry, vice president of marketing, Ketchup, Condiments and Sauces for Heinz North America. “Consumers couldn’t get enough talking label bottles the first time around, so Heinz is producing thousands of new bottles and expanding this innovative packaging to larger bottles for a limited time only.”


Messages on the new talking label bottles include:

    SUNSCREEN FOR FRENCH FRIES
    QUIET, PLEASE. TOMATOES MEETING INSIDE.
    14 BILLION FRENCH FRIES CAN’T BE WRONG
    NOT NEW AND IMPROVED
    DESPERATELY SEEKING TATER TOTS
    MUSTARD LOOKS UP TO IT
    FOR GIANTS AND HUNGRY PEOPLE (1)
    ON A FIRST NAME BASIS WITH ONION RINGS

The unique bottles are being produced at Heinz’s ketchup processing facility in Fremont, Ohio, and will be available on retail store shelves for just three months. The labels will appear on 24-ounce, 36-ounce, 46-ounce and 64-ounce plastic squeeze bottles of Heinz Ketchup.


“Heinz is a leader in packaging and product innovations that are transforming the eating experience and this is another example,” Hansberry said.

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The promotion reinforces Heinz’s continuing global ketchup campaign, whose theme, “Ketchup with Attitude,” aims to boost consumption by teens and households with children.


“Heinz Ketchup makes any food, not just hamburgers, hot dogs and french fries, more fun to eat because people use it to personalize their food,” said Justin Lambeth, senior product manager. “The talking label bottles convey that message while pouring on some creative comic relief.”


The talking label bottles will share shelf space with the more introverted classic Heinz Ketchup bottles, giving consumers a choice: Funny or not funny.


Heinz Ketchup, the world’s No. 1 ketchup has a 50 percent share of the U.S. retail ketchup market, which is twice the market share of its nearest competitor. Heinz produces more than 1 billion ounces of Heinz Ketchup each year.

(1) The Talking label “FOR GIANTS AND HUNGRY PEOPLE” will only appear on Heinz’s 64-ounce bottle