Bravo! Foods, Inc., the U.S.-based subsidiary of China Premium Food Corp. (OTCBB:CHPF), announced today that its Looney Tunes(TM) brand flavored milks have successfully debuted in major retail outlets in six states: Tennessee, Mississippi, Alabama, Arkansas, Missouri and Kentucky. The Looney Tunes milks are being marketed and sold in these states through agreements Bravo! has with Quality Chekd Dairies, Inc. and Turner Dairy, a Quality Chekd member dairy. Through Bravo!’s agreement with Quality Chekd, a national dairy co-op with over 40 member dairies, the nationwide rollout of Looney Tunes(TM) branded milk will continue.

The major cities where these new, Looney Tunes(TM) branded milks are currently available include: Memphis, Tennessee; Little Rock, Arkansas; Huntsville, Alabama; Tupelo, Mississippi; Corinth, Mississippi; Jackson, Tennessee; Cape Girardeau, Missouri; Jonesboro, Arkansas; and Paducah, Kentucky. Several area grocers, supercenters and convenience stores are carrying the new Looney Tunes(TM) brand including Wal-Mart, Albertson’s, Kroger, Piggly Wiggly, Rite Aid, Walgreens, Amoco/BP stations, Exxon stations, Texaco/Flash markets and Express Lanes.

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“The irreverent antics of the Looney Tunes characters have made them timeless favorites for kids of all ages,” said Rob Gruen, Executive Vice President, Worldwide Marketing and Retail Business Development, Warner Bros. Consumer Products. “We are pleased to be working with Quality Chekd Dairies and Bravo! Foods on these unique products which we believe will be well-received by consumers throughout the country.”

The Looney Tunes branded 2% milk is available from Turner Dairies in 14 oz and 1 quart sizes, in five flavors: chocolate, featuring the Tasmanian Devil; strawberry, featuring Bugs Bunny and Lola; banana, featuring Tweety; orange cream, featuring Bugs Bunny and vanilla shake, featuring Sylvester and Tweety.

“Unveiling a national, branded milk line is unique. Through our market research, and initial sales results, we see firsthand the market appeal that a Looney Tunes(TM) milk brand has with consumers,” said Mr. Tony Guiliano, CEO of Bravo! Foods. “Partnering with Quality Chekd, we are able to penetrate the U.S. market effectively and we are very excited to have the renowned Looney Tunes(TM) characters as our national dairy ambassadors.”

“What we’ve got with Looney Tunes(TM) branded flavored milks is a one-two punch to get children and adults to drink the milk they need to maintain a healthy diet and a healthy lifestyle,” says Mr. Steve Turner, President of Turner Dairy. “Flavored milks provide the same amount of essential nutrients as white milk, so if adding flavor to the inside of the package, and featuring widely recognized Looney Tunes(TM) characters on the outside gets more people to drink the milk they need, then we’ve done a good thing with this partnership.”

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For China Premium, this alliance between Bravo!, Quality Chekd and its member dairies is an important step toward being a leading provider of value added premium food products on a multi-national basis. Bravo! Foods holds a license from Warner Bros to utilize the Looney Tunes(TM) characters and names on milk products throughout the fifty U.S. states, Puerto Rico and the U.S. Virgin Islands. China Premium recently introduced a B2B portal in China serving the hotel and restaurant industry through which China Premium will offer a full service food platform. China Premium’s established infrastructure in China includes its subsidiary, a trading company in the Wai Gao Qiao Free Trade Zone in Shanghai. In addition, China Premium holds a 52% interest in the Hangzhou Meilijian Dairy in Hangzhou, China, the largest dairy in this urban area of 6 million people. The company is importing into China private-labeled snack crackers manufactured by Lance, Inc. (Nasdaq:LNCE – news), which are branded with the Looney Tunes(TM) brand and characters, and introduced Looney Tunes(TM) flavored milks in Shanghai and Hangzhou, China under a Master License for China with Warner Bros.

For more information, visit www.chinapremiumfood.com. Graphics available on website.

Looney Tunes, characters, names and all related indicia are trademarks of Warner Bros., (c)2000.

Safe Harbor under the Private Litigation Reform Act of 1995: The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company’s filings with the Securities and Exchange Commission.