US confectionery giant Mars Inc has announced the launch of a new line of snacks that take advantage of the heart-healthy properties of cocoa.
Go deeper with GlobalData
Mars said CocoaVia contains ingredients that can reduce LDL or “bad” cholesterol levels and promote healthy circulation to maintain heart health.
Created after more than a decade of research, CocoaVia contains a patented blend of heart-healthy cocoa flavanols and cholesterol-lowering plant sterols from soy. The new line of snacks also is fortified with calcium and a mix of heart-healthy nutrients including folic acid, vitamins B-6, B-12, C and E. The new products are made by Mars Nutrition for Health & Well-Being, a new division of Mars.
“CocoaVia is the vanguard of our efforts to ‘reinvent’ cocoa as an ingredient in healthful foods,” said Dr. Harold Schmitz, chief science officer at Mars. “It’s a first-of-its-kind product that was purposely designed to deliver heart-health benefits and real chocolate pleasure in products that are less than 150 calories per serving.”
Mars first introduced CocoaVia granola-based snack bars nearly two years ago and sold the product exclusively on the Internet. Now a full line of CocoaVia products – including new chocolate bars (original, crispy and blueberry & almond) and chocolate-covered almonds – will be available at retail beginning in October.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
