McDonald’s chairman and CEO Jack Greenberg said the group intends to maintain its robust rate of growth despite recently limp results
Go deeper with GlobalData
Greenberg said the percentage of income McDonald’s generates from foreign operations, currently just over 50%, will continue to rise despite ongoing economic problems in some regions. Speaking to a meeting of shareholders, Greenberg reiterated that the company is still on track to open 1,300 to 1,400 new restaurants this year – of which all but 350 will be outside the US.
These new openings will push the world’s largest restaurant over the 30,000-outlet mark. Most of the new opening activity will come in more stable international market, such as China, where 122 new restaurants will be opened to expand the current network of 430. Meanwhile, operations in more troubled regions such as Latin America are being pinned back.
McDonald’s is also planning to expand its other brands, which it acquired recently, including Donatos pizza, Chipotle Mexican Grill, Boston Market and Pret A Manger. However, Greenberg said the McDonald’s brand “is still our largest and best growth opportunity”.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
