US fastfood giant McDonald’s has said comparable sales for McDonald’s restaurants worldwide increased 3.4% in October, while systemwide sales for McDonald’s restaurants rose 3.9% for the month, or 4.4% in constant currencies.
This continues to be in line with the company’s stated long-term, top-line growth expectations of 3% to 5%.
“I am pleased that our system has delivered global comparable sales increases throughout 2005, including comparable sales increases across all geographic segments this month. We continue to connect with our customers through our Plan to Win, which is focused on our customers and backed by actions that are delivering sales momentum and traction. However, I know there is still more to do. We will continue to focus on improving service, enhancing menu variety and building brand relevance to drive sales and profits at our existing restaurants,” said McDonald’s CEO Jim Skinner.
In the US, October comparable sales climbed 3.0%, despite temporary restaurant closures resulting from this year’s major hurricanes. The company said customers are responding to the value, choice and variety of its menu and extended opening hours. The Best Chance Monopoly game also contributed to the US performance.
In Europe, comparable sales rose 3.3% for the month, driven primarily by France and Germany. In the UK, the company is working to build momentum by further communicating its product quality and balanced, active lifestyle messages while providing relevant new menu choices like the Toasted Deli Sandwiches launched in mid-September.
Comparable sales for Asia/Pacific, Middle East and Africa were up 4.3% in October driven by positive results in Australia and Japan.