Fastfood company McDonalds is introducing chicken sandwiches to its restaurants in Michigan on 28 July 2005.


Customers will be able to choose from a trio of top-quality chicken sandwiches: the Premium Chicken Classic, the Premium Chicken Ranch BLT and the Premium Chicken Club, the company said.


“We are very excited to introduce our new Premium Chicken Sandwich to the public,” said John Betts, vice president/general manager of the McDonald’s Michigan region. “This further broadens our menu selection and emphasizes our commitment to providing an array of healthy menu choices. These Premium Chicken Sandwiches join our most recent premium line of products that include Premium Salads and the New Premium Roast Coffee.”


Each of the three Premium Chicken Sandwiches has its own unique identity and taste. All three sandwiches are available with grilled or crispy chicken and are served on an artisan honey wheat roll. The Premium Chicken Classic features chicken, lettuce, tomato and light mayonnaise. The Premium Chicken Ranch BLT sandwich starts with grilled or crispy chicken and is combined with three strips of bacon, lettuce, tomato and a zesty ranch dressing. The Premium Chicken Club sandwich is garnished with bacon, Swiss cheese, lettuce, tomato and light mayonnaise.


McDonald’s is the leader in servings of chicken strips and chicken sandwiches in the U.S. foodservice industry. McDonald’s sells more than 600 million pounds of chicken each year including products such as Chicken Selects and McNuggets.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The more than 530 McDonald’s restaurants in Michigan employ more than 20,000 men and women.