US fastfood giant McDonald’s has said it will roll out several new enhancements to its worldwide Happy Meal programme in 2004, including expanded menu choice and a new global package design.
Go deeper with GlobalData
Larry Light, McDonald’s chief marketing officer said the changes were needed to make sure the brand is up to date with today’s customers.
New additions to the Happy Meal menu will include fruit cups in Italy, Dannon low-fat yoghurt in Spain, toasted cheese and tomato sandwiches and sultanas in Australia, organic milk in the UK, Fish McDippers in Japan, yoghurt smoothies in France, grilled cheese sandwiches in Canada, Dannon yoghurt, apples, Nesquik cereal bars, and mini apricot pies in Romania and Apple Dippers in the US.
New packaging will feature new Happy Meal graphics, created by Boxer, a firm headquartered in Birmingham, UK.
The Happy Meal changes will be phased into McDonald’s outlets around the world during 2004, the company said.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
